Business
e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
OAKLAND, Calif., May 28, 2025--e.l.f. Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products. This powerhouse alliance between e.l.f. Beauty and rhode is built on both brands' shared focus on disruption and product innovation, setting the stage for transformative global expansion.
About this update from E.l.f. Beauty, Inc.
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