Business
Elevate Service Group Appoints Robert Whiteside as Head of Operations & Integration and Michael Cheung as Head of Sales & Business Development
Appointments strengthen platform leadership following recent acquisitions and support centralizat...
About this update from Elevate Service Group Inc
[{"type":"text","content":"Elevate Service Group Appoints Robert Whiteside as Head of Operations & Integration and Michael Cheung as Head of Sales & Business DevelopmentAppointments strengthen platform leadership following recent acquisitions and support centralization, integration, sales expansion, and operational scaleToronto, Ontario--(Newsfile Corp. - May 13, 2026) - Elevate Service Group Inc. (TSXV: SERV) (\"Elevate\" or the \"Company\") today announced the appointments of Robert Whiteside as Head of Operations & Integration and Michael Cheung as Head of Sales & Business Development, effective immediately. Both join the Elevate leadership team following the recent acquisitions of Think Green Solutions and TFI Food Equipment Solutions, respectively.Robert Whiteside, Head of Operations & Integration Mr. Whiteside joined Elevate through the acquisition of Think Green Solutions (\"Think Green\") in April 2026, where he served as President and Co-Owner. He brings more than 20 years of operating and investing experience across multiple sectors. Mr. Whiteside has held CEO roles at four companies, including Allevia Inc., an international contract research organization he led through its acquisition in 2009, and Arthroteq, an orthopedic research business he founded. He co-founded Toronto-based venture firm Treemark Capital in 2014, where he served as Founding CEO and continues as a Director, and also sits on the boards of VinePair and Atlas Obscura. He joined Think Green in January 2020 and scaled the business as a manufacturer and provider of premium LED products for industrial and multi-location retail customers across Canada and the United States, with a focus on national accounts. Mr. Whiteside holds a BSc from the University of Waterloo, a BEng from Queen's University, and an MBA from the University of Toronto.At Elevate, Mr. Whiteside will lead operations across the platform and oversee the integration of acquired businesses. Michael Cheung, Head of Sales & Business Development Mr. Cheung joined Elevate through the acquisition of TFI Food Equipment Solutions (\"TFI\") in May 2026, where he serves as President. Over the course of his career at TFI, he helped build the business into one of Canada's leading providers of premium foodservice equipment and service solutions, leading the expansion of national account partnerships and manufactur...