Press release
Electronic Arts Sets out Vision for EA SPORTS FC™ and Reveals First Look at EA SPORTS FC™ 24 Gameplay
EA SPORTS Unveiled a Trinity of Technologies Including HyperMotionV*, the Introduction of Women’s Football to the Ultimate Team Pitch, and EA SPORTS FC’s
About this update from Electronic Arts Inc.
[{"type":"text","content":"\nEA SPORTS Unveiled a Trinity of Technologies Including HyperMotionV*, the Introduction of Women’s Football to the Ultimate Team Pitch, and EA SPORTS FC’s First Ever Cover Star Erling Haaland\n\n\n AMSTERDAM--(BUSINESS WIRE)--\nElectronic Arts Inc. (NASDAQ: EA) today unveiled its first product under the new EA SPORTS FC™ brand, EA SPORTS FC 24, launching worldwide on September 29th, 2023. During a global event in Amsterdam, the cover star was revealed as Manchester City striker, Erling Haaland, who put in a surprise appearance alongside fellow superstars from the World’s Game including Didier Drogba, Luis Figo, Laura Georges, Alex Scott and more. Announcements ranged from detailing three new cutting-edge technologies using real match data to deliver realistic in-game play and bringing men and women’s footballers together onto the same pitch in a world first for Ultimate Team™.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230713426786/en/EA SPORTS FC’s First Ever Cover Star Erling Haaland. Photo: EA SPORTS\nElectronic Arts debuted the EA SPORTS FC 24 gameplay trailer showcasing the ground-breaking realism delivered by HyperMotion V, which uses volumetric data from over 180 professional matches in the men’s and women’s game to deliver revolutionary true-to-football movement and animations.\n\n\n“EA SPORTS has defined interactive football for 30 years, and now we’re bringing fans closer to the sport they love through EA SPORTS FC,” said Cam Weber, President of EA SPORTS. “This is the next great chapter in our mission to create the future of football with fans everywhere, and it begins with FC 24 delivering incredible authenticity combined with a massive leap in gameplay innovation. Welcome to the Club.”\n\n\n“This is a massive moment,” David Jackson, VP of Brand, EA SPORTS FC said. “EA SPORTS FC is the world’s biggest football club, with a community of fans that already spans more than 150 million. Through an incredible product and services, globally resonant brand partnerships and investment in community-level football, FC 24 marks the start of our ambition to grow the love of football through our platform. There’s so much more to come.”\n\n\nEA SPORTS FC™ 24 will be available to play on September 29, 2023 with early access through the Ultimate Edition available a...