Business
Electronic Arts Creates New Reality Competition Show, The Sims Spark’d, and Partners With Turner Sports to Televise Four-part Series Beginning Friday, July 17, at 11 p.m. ET/PT on TBS
BuzzFeed Multiplayer To Stream Each Episode the Following Mondays Players To Compete in Unique, Timed Storytelling Contests; Watch the Preview Trailer
About this update from Electronic Arts Inc.
[{"type":"text","content":"\nBuzzFeed Multiplayer To Stream Each Episode the Following Mondays\n\n\nPlayers To Compete in Unique, Timed Storytelling Contests; Watch the Preview Trailer\n\n REDWOOD CITY, Calif.--(BUSINESS WIRE)--\nElectronic Arts Inc. (NASDAQ: EA), in partnership with Turner Sports’ esports and gaming entertainment brand ELEAGUE and Buzzfeed Multiplayer, today announced a first-of-its-kind reality competition series centered on EA’s popular life simulation franchise, The Sims™. Since its release in 2000, The Sims has been redefining what it means to be a gamer, allowing players to create and control characters in a virtual world, where they can express themselves in a way that is most authentic and meaningful to them. The Sims Spark’d is redefining reality competition by bringing creativity, storytelling and the community together in an entertaining new way. The contestants will be given creative challenges to build the most unique characters, worlds and stories, all told through the latest highly successful game in the franchise, The Sims 4.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200708005318/en/Electronic Arts 2020 (Graphic: Business Wire)\n\n“Since its inception, The Sims has been a groundbreaking experience, allowing players to create and virtually live out the stories they create in-game. That’s what makes it so special,” said Lyndsay Pearson, GM of The Sims franchise. “That’s also why this show is so exciting. We’re continuing that innovative spirit, bringing our community together to compete and showcase their in-game storytelling on a reality show in an entirely new way.”\n\n\n“ELEAGUE has become a destination for premium gaming content and The Sims Spark’d fits perfectly with our focus on gaming lifestyle and culture programming,” said Craig Barry, Chief Content Officer, Turner Sports. “We look forward to this next phase of our partnership with EA as we showcase its popular Sims franchise on TBS.”\n\n\nThe Sims Spark’d presented by ELEAGUE will debut Friday, July 17, at 11 p.m. ET/PT on TBS. Episodes will continue to premiere weekly on Fridays (July 17, 24, 31 and August 7) at 11 p.m. on TBS, with encore telecasts airing on Saturdays (July 18, 25 and Aug. 1, 8) at 8 a.m. on the network. BuzzFeed Multiplayer will be the premiere digital destination, streaming ea...