Press release
Electronic Arts and the National Football League to Entertain Millions of Football Fans Through Multi-Year Exclusive Esports Deal Renewal
Partnership Extension Follows a Record Year for Madden NFL Esports with 4x Viewership Increase Last Season Madden NFL 23 Championship Series Registration is
About this update from Electronic Arts Inc.
[{"type":"text","content":"\nPartnership Extension Follows a Record Year for Madden NFL Esports with 4x Viewership Increase Last Season\n\nMadden NFL 23 Championship Series Registration is Now Open; First Broadcast is the Ultimate Kickoff - Airing September 7 & 9\n\n REDWOOD CITY, Calif. & NEW YORK--(BUSINESS WIRE)--\nToday, Electronic Arts (NASDAQ: EA) and the National Football League (NFL) revealed a new multi-year partnership renewal for the EA SPORTS™ Madden NFL Championship Series (MCS). The announcement follows competitive Madden NFL’s best season in history as last year’s MCS 22 achieved a 4x broadcast increase for its average minute audience year-over-year. The agreement will help align MCS with NFL events and key moments throughout the season, as the NFL and EA continue to grow and deepen NFL fandom through esports. The NFL and EA will elevate Madden NFL competitors into stars, using creative, humanizing storytelling to entertain Madden and football fans alike.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220810005464/en/\nREGISTER TO COMPETE IN THE MCS 23 HERE\n\n“Madden NFL esports continues to deepen the love of the game with fans, players, and viewers. It’s teaching viewers how to improve at the game, while deepening engagement with Madden’s most loyal fanbase,” said Brent Koning, VP of EA Esports. “Since the MCS started five years ago, it has helped showcase the game by elevating the greatest players in the world, while giving every single Madden NFL player the chance to go from couch to champion. We can’t wait to see how the MCS 23 season unfolds.”\n\n“As a trusted partner for more than 30 years, EA’s commitment to football authenticity with Madden NFL is exemplary,” said Ed Kiang, VP, Video Gaming at the NFL. “Extending our partnership with EA is another avenue for the League to grow fandom off the field and enhance the EA SPORTS Madden NFL Championship Series by aligning Madden competitive gaming with NFL moments. Our joint efforts will drive the type of excitement that NFL fans expect while also highlighting the best Madden players in the world.”\n\nTo maximize reach and fan engagement, the recently announced MCS 23 calendar will closely align with the NFL season, culminating with the Ultimate Madden NFL 23 Bowl during the week of Super Bowl LVII, as $1.7 million in total p...