Press release
EA SPORTS™ Stands With Its Football League Partners in the Fight to End Racism and Discrimination on and off the Pitch
Players can show their support by wearing the leagues’ bespoke kits in EA SPORTS FIFA 23 REDWOOD CITY, Calif.--(BUSINESS WIRE)-- EA SPORTS has collaborated
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[{"type":"text","content":"\nPlayers can show their support by wearing the leagues’ bespoke kits in EA SPORTS FIFA 23\n\n REDWOOD CITY, Calif.--(BUSINESS WIRE)--\nEA SPORTS has collaborated with a number of league partners to launch a line-up of in-game kits featuring powerful messages about eradicating racism and discrimination in football, on and off the pitch. The unique kits will be available through completing simple Objectives in EA SPORTS FIFA 23*, giving fans the chance to spread these important messages.\n\n“EA SPORTS is committed to tackling toxicity not only in our games but also out on the pitch and beyond,” said Andrea Hopelain, SVP of Brand, EA SPORTS. “We stand with our league partners and aim to use our platform to spread the anti-racism message through gaming. Players across the globe can now access the latest bespoke kits in-game and showcase their support for this important cause.”\n\nCampaigns from league partners and EA SPORTS include:\n\n\nPremier League - “There’s no room for racism” - The No Room For Racism Action Plan brings together the wide-ranging work the Premier League undertakes to tackle discrimination. The Premier League has also worked with designer Kingsley Nebechi and Nike, co-creating a kit and stadium vanity that displays the ‘NRFR’ message. The kit takes inspiration from tribal artwork, relating to ethnicities from around the world.\n\n\nBundesliga - “STOP RACISM” - The Bundesliga works hand in hand with its clubs to ‘STOP RACISM’ – a campaign that is supported by the clubs and partners of Bundesliga and Bundesliga 2 throughout the year. In collaboration with independent streetwear brand Beautiful Struggles the DFL has also created the ‘STOP RACISM’ kit; a purple shirt with a strong message, designed to reflect the German Foundation’s International Week Against Racism campaign.\n\n\nLaLiga Santander - “UNITY” - Spanish premier division LaLiga Santander worked with internationally awarded artistic collective BOA Mistura to create their ‘UNITY’ campaign. The campaign seeks to raise awareness of the importance of eradicating racism in all areas of society, through the union of people. The kit design features prominent blocked colouring across the front and back, with the word ‘UNITY’ featuring on the sleeves, delivering the league's message on the fight against racism and discrimination.\n\n\nLigue 1 Uber Eats and LICRA...