Press release
EA SPORTS™ & LaLiga Announce Expansive New Partnership With EA SPORTS FC as Title Sponsor of All LaLiga Competitions
Starting in the 2023-24 season, the new multi-year agreement paves the way for new experiences, deeper in-game integrations, enhanced broadcast
About this update from Electronic Arts Inc.
[{"type":"text","content":"\nStarting in the 2023-24 season, the new multi-year agreement paves the way for new experiences, deeper in-game integrations, enhanced broadcast communications, and commitment to grassroots initiatives\n\n REDWOOD CITY, Calif. & MADRID--(BUSINESS WIRE)--\nElectronics Arts Inc. (NASDAQ: EA) and LaLiga, a leader in football entertainment, announced today they have entered into a one of a kind, multi-year partnership that will allow both parties to deliver groundbreaking experiences for global football fans. Starting in the 2023/2024 season, the partnership between EA SPORTS FC™ and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements, while also delivering new in-game integration, broadcast highlights, and joint commitments to supporting grassroots initiatives.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220802005205/en/Photo: EA SPORTS/LaLiga\nThis new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.\n\n“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations' position at the centre of football culture,” said David Jackson, VP Brand, EA SPORTS FC. “The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.”\n\n\"EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,” said Javier Tebas, President, LaLiga. “We have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.”\n\nFor years, fans have been able to experience unrivaled authenticity in game, playing with their favourite LaLiga teams, players, a...