Press release
EA SPORTS™ and Juventus Football Club Announce Exclusive Multi-year Partnership
Partnership Reinforces EA SPORTS’ Commitment To Delivering The Most Authentic Interactive Experiences in Football REDWOOD CITY, Calif. & TURIN,
About this update from Electronic Arts Inc.
[{"type":"text","content":"\nPartnership Reinforces EA SPORTS’ Commitment To Delivering The Most Authentic Interactive Experiences in Football\n\n REDWOOD CITY, Calif. & TURIN, Italy--(BUSINESS WIRE)--\nElectronics Arts Inc. (NASDAQ: EA) and Juventus, one of the biggest and most successful Italian football clubs in the world, today announced a new, multi-year partnership, which will see Juventus return to EA SPORTS’ renowned football video game series beginning in EA SPORTS™ FIFA 23, launching September 30.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220724005025/en/PHOTO CREDIT: EA SPORTS\nThis partnership will see EA SPORTS become Juventus’ exclusive Sport Video Gaming Partner, with a fully authentic in-game integration that will feature Juventus’ stadium, Allianz Stadium, along with the club’s logo and kits. Both partners are also excited to work across a number of lifestyle and cultural initiatives bringing new opportunities outside of football.\n\nAs well as the club partnership, former footballer Claudio Marchisio will join as a FUT Hero and current player Dušan Vlahović will also serve as an ambassador for EA SPORTS FIFA 23. Marchisio is well known for coming through the Juventus academy on his way to becoming a club legend and fan favorite, winning multiple Scudetto titles and now solidifying that status with a Hero item in-game in FIFA 23 Ultimate Team (FUT). FUT Heroes are some of the most memorable players to grace the pitch, now encapsulated as new items in-game representing the unforgettable moments that turned them into fan favorites.\n\nProving that he is one of the world's top young strikers, with an incredible scoring record over the past couple of years, Vlahović becomes a first-time ambassador joining EA SPORTS’ wide roster of prominent players.\n\n“We’re excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,” said David Jackson, VP of brand for EA SPORTS FIFA. “This phenomenal club means so much to us and our fans and will enable EA SPORTS to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”\n\n“We are proud to return by EA SPORTS’ side,” said Giorgio Ricci, Juventus Chief Revenue Officer. “The partnership with EA SPORTS goes beyond the concept ...