Business
Board Change
Board Change.
About this update from Electric Guitar Plc
[{"type":"text","content":"\n\n \n17 June 2024\n \n\n \nElectric Guitar PLC\n(\"Electric Guitar\" or the \"Company\")\n \nBoard change\n \nElectric Guitar PLC (LSE: ELEG) (\"Electric Guitar\"), the digital marketing and advertising company providing first-party data solutions, announces that David Eldridge is today stepping down as a non-executive director of Electric Guitar, to allow him more time to spend on his other business interests and, having successfully completed the 3radical reverse takeover, to handover to the new management team. David remains as an adviser to the Company and a long-term shareholder, having invested in the Company's recent fundraising.\n \nDavid has led 3radical since its formation some 10 years ago, building it into one of the world's most established providers of gamification solutions, harnessing the latest game technology and intelligence to help companies build first-party databases and understand their audiences better. With offices and clients in the UK, APAC and the US, David has been instrumental in establishing global foundations for the future growth of the business.\n \nHaving achieved this, he approached Electric Guitar last year to benefit from its experienced commercial leadership team to drive the business forward and their vision to become a leader in the first-party data solutions space through their buy and build strategy, coupled with their sales and marketing expertise.\n \nDavid comments: \"With the successful acquisition by Electric Guitar and fundraising last month, I'm pleased to support the new management of the business to take it to new heights and step back from my formal role as a director. This is why I approached the Electric Guitar team last year, recognising their exceptional commercial experience and expertise, and their exciting vision. I continue to support the Company as a longstanding shareholder and look forward to continuing to advise the team as needed.\"\n \nElectric Guitar's Chairman, John Hutchinson, commented: \"On behalf of the Board and the Company, I would like to thank David for his invaluable contribution during the 3radical acquisition process, as well as for his commitment to continue advising and supporting us. We wish him well in all his various endeavours in the future.\"\n \nFor further information:\n \n\n\n\n\...