Business
3radical Signs Agreement with Jewson
3radical Signs Agreement with Jewson.
About this update from Electric Guitar Plc
[{"type":"text","content":"\n\n \n09 September 2024\n \n\n \nElectric Guitar PLC\n(\"Electric Guitar\" or the \"Company\")\n \n3radical Signs Agreement with Jewson\n \nElectric Guitar PLC (LSE: ELEG), the digital marketing and advertising company providing first-party data solutions, is delighted to announce that its primary operating subsidiary, 3radical Limited (\"3radical\"), has secured a commercially significant new contract with Jewson, one of the UK's leading suppliers of sustainable building materials.\n \nThis collaboration will see the launch of Jewson's sustainability focused microsite, incorporating 3radical's Voco platform. The integration of Voco with the microsite aims to enhance Jewson's engagement with its traditionally offline audience by encouraging them to engage online, thereby seamlessly linking Jewson's physical and digital customer interactions.\n \nKey Highlights:\n \n· Bridging Physical and Digital Engagement: The sustainability focused microsite, set to launch later this year, is a critical part of Jewson's strategy to bridge the gap between its physical stores and its digital presence. The microsite will utilise 3radical's Voco platform, so that Jewson will be able to engage its traditionally hard-to-reach, offline customers through digital channels, by providing in-store promotions which launch an online experience, encouraging them to explore and interact with sustainable building practices online.\n \n· Growth for 3radical: This partnership highlights the value of linking online and offline audiences, a key area of growth for 3radical. As more clients recognise the importance of integrating their physical and digital customer experiences, to drive enagement and increase ROI, 3radical is well-positioned to meet this demand and drive significant business growth.\n \n· Strategic Impact: This collaboration is expected to deliver substantial value to Jewson by seamlessly linking its physical and digital customer experiences, which will allow Jewson to enhance customer engagement by communicating both on and off line, supporting their objective of driving sustainable building practices.\n \n \nSustainability Microsite features enabled by Voco:\n \n· Customer Engagement: Jewson customers will be able to access the mi...