Business
El Pollo Loco Spotlights Diversity of Hispanic Cuisine With #MoreThanTacos Campaign During Hispanic Heritage Month
The Beloved L.A. Mex Restaurant Is Broadening the Narrow View of Hispanic Cuisine and Culture with a Series of Partnerships and Activations to Highlight a
About this update from El Pollo Loco Holdings, Inc.
[{"type":"text","content":"The Beloved L.A. Mex Restaurant Is Broadening the Narrow View of Hispanic Cuisine and Culture with a Series of Partnerships and Activations to Highlight a Rich Mosaic of Hispanic Traditions\nCOSTA MESA, Calif., Sept. 13, 2022 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, will celebrate Hispanic Heritage Month by encouraging its familia of fans to explore the expansiveness of Hispanic cuisine beyond the taco that most associate with Hispanic culture. Mexican cuisine alone is broadly representative of the regional ingredients, resources, cooking methods and people that live within the country’s various states. El Pollo Loco, a brand founded in Sinaloa, is uniquely positioned to foster this conversation around narrow views of Mexican and Hispanic cuisine by highlighting its own roots. The month-long celebration is kicking off with an event at LA Plaza Cocina– a museum dedicated to showcasing the History of Mexican food and founded on the principle that Mexican culture is so much #MoreThanTacos. On the evening of Tuesday, September 13, El Pollo Loco is hosting fans and influential guests to explore the diversity of Mexican food, with a menu prepared by renowned Chef Gilberto Cetina and spirits provided by Tequila Bribón and Gracias a Dios Mezcal. As part of the experience, Chef Cetina will demo a variety of delicious dishes beyond tacos representing various regions of Mexico. “I have developed the menu for our celebration in partnership with El Pollo Loco specifically to represent the many states of Mexico, the unique ingredients that are naturally available, staples like corn and chiles, and the cooking methods that are traditionally used,\" says Chef Cetina. “This is a wonderful opportunity to pay homage to my own roots and partner with a brand my family enjoys regularly. I am proud to be embraced by the El Pollo Loco familia for this important event.” \"Honoring the past and inspiring the future of Mexican cuisine and culture is central to our mission and allows us to elevate how our communities and their enduring cultural influence on the city of Los Angeles go well beyond popular culinary staples like tacos and burritos,” says Ximena Martin, director of programming and culinary arts at LA Plaza de Cultura y Artes. “We join El Pol...