Business
El Pollo Loco Revives the Latino Mural Legacy for Hispanic Heritage Month
Company Honors Its Hometown through the Recreation of Disappearing Murals that Connected Latino Culture to the Heart of Los Angeles COSTA MESA, Calif., Sept.
About this update from El Pollo Loco Holdings, Inc.
[{"type":"text","content":"Company Honors Its Hometown through the Recreation of Disappearing Murals that Connected Latino Culture to the Heart of Los Angeles\nCOSTA MESA, Calif., Sept. 16, 2019 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation's leading fire-grilled chicken restaurant chain, pays tribute to its Hispanic heritage and Los Angeles roots by restoring a series of lost murals across Los Angeles during Hispanic Heritage Month as part of its ongoing commitment to give back to the cities that molded and influenced the brand.\n\n \n \n \n \n \n \n \n \n \n \n \n “Hex BBOY” can be seen digitally during Hispanic Heritage Month at 417 East 15th Street, Los Angeles. Hex Rios created the mural to represent old-school west coast hip hop music. This piece was removed in 2017.\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This mural \"Nuestra Gente es Linda y Poderosa” by Hex Rios was painted over by another artist, which at the time caused an uproar in the community. It can be seen digitally at 2841 Boulder Street, Los Angeles during Hispanic Heritage Month.\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This mural called \"Zapata\" by Juan Hector Ponce was a tribute to Mexican Revolution leader Emiliano Zapata Salazar (August 8, 1879 – April 10, 1919). This Hispanic Heritage Month, it can be seen digitally at 2000 W 6th Street, Los Angeles.\n \n \n \n \n \n \n \n \n\n Los Angeles, one of the greatest mural capitals of the world, has seen an estimated 60 percent of murals vanish experts say¹. During Hispanic Heritage Month, El Pollo Loco is honoring the defunct Latino artwork by enabling a new generation to experience it. The restaurant chain is preserving this lost culture by teaming up with Warren Brand, a curator and board member of Mural Conservancy of Los Angeles, to digitally bring five murals from renowned Latino artists Juan Hector Ponce and Hector “Hex” Rios back to their original state with augmented reality filters. From now through October 15, Angelenos and visitors walking by the five locations where the murals once were can scan a code with Snapchat and see what the artwork once looked like there, before it had been removed. “We take pride in the culture and history our food, our people, and the city we call home,” said Bernard Acoca, President and Chief Executive Officer at El Pollo Loco. “H...