Business
El Pollo Loco Launches Loco Gifts and Gear Store with Famed L.A.-Based Latino Creators
The brand’s first-ever online merch shop celebrates its vibrant L.A. Mex heritage through surf, skate, apparel and more, with early access starting today for
About this update from El Pollo Loco Holdings, Inc.
[{"type":"text","content":"The brand’s first-ever online merch shop celebrates its vibrant L.A. Mex heritage through surf, skate, apparel and more, with early access starting today for Loco Rewards™ members\nCOSTA MESA, Calif., Dec. 02, 2021 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, today announced the launch of Loco Gifts and Gear, its first-ever merch store. The online shop will bring El Pollo Loco’s heritage and brand story to life through an exciting array of clothes, accessories and gear curated and handcrafted in a one-time exclusive collaboration with three Los Angeles-based Latino creators who embody El Pollo Loco’s L.A. Mex spirit — David Flores, Rick Massie and Manny Silva. Beginning today, members of El Pollo Loco’s Loco Rewards™ program will have early access to Loco Gifts and Gear to shop each artist’s collection of exclusive apparel and gear. The site will open to the general public tonight at midnight. “At El Pollo Loco, we are incredibly proud of our L.A. Mex heritage, so we wanted to create truly distinct, high-quality merchandise that really captures the ethos and culture of our brand and our community,” said Andy Rebhun, senior vice president of marketing at El Pollo Loco. “We are thrilled to be collaborating with such an incredible group of local artisans for the launch of Loco Gifts and Gear and we think our familia of customers are going to love the exclusive products they’ve designed.” The Loco Gifts and Gear collaborators’ exclusive product showcase different facets of vibrant Angeleno culture. Collaborators include: David FloresCelebrated skateboard designer and muralist David Flores is widely known for his skate industry logos and geometric depictions of cultural icons. Over the years, he has collaborated with a wide range of brands and organizations, from Stussy and Nike to the Los Angeles Dodgers and The Mexican Consulate. For his Loco Gifts and Gear product line, he has created three skateboards, two trucker hats, two t-shirts, a pair of board shorts and a tote bag. Rick MassieVenice Beach native Rick Massie became the first Mexican American professional surfer when he signed with Quiksilver at the age of 18 in 1985 and he’s been a local legend ever since. These days, he operates Massie’s Ding Repair, meticulously repairing...