Business
El Pollo Loco Launches Bless Togetherness Holiday Campaign to Celebrate Connection and Tradition
Festive seasonal products, packaging, décor, gift cards and the first-ever El Pollo Loco Rewards™ program in-app game available for a limited time COSTA MESA,
About this update from El Pollo Loco Holdings, Inc.
[{"type":"text","content":"Festive seasonal products, packaging, décor, gift cards and the first-ever El Pollo Loco Rewards™ program in-app game available for a limited time\nCOSTA MESA, Calif., Nov. 02, 2021 (GLOBE NEWSWIRE) -- Today, El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, announced the start of Bless Togetherness, its 2021 holiday campaign celebrating the joy of friends and family reuniting to commemorate seasonal traditions. The Bless Togetherness holiday campaign includes festive seasonal products, packaging, décor, gift cards and El Pollo Loco’s first-ever in-app game, Merry Matches — available exclusively to Loco Rewards members. Starting in late November, members can use the Loco Rewards app to play the scratch and match game for chances to win exclusive rewards. Loco Rewards members will be able to play Merry Matches once every 24 hours and the game will only run for a limited time. Download the Loco Rewards app in the App Store or Google Play store to participate. “Family and tradition are at the heart of everything we do at El Pollo Loco, and that’s what the holidays are all about,” said Andrew Rebhun, vice president of digital at El Pollo Loco. “After two years of separation and isolation, we wanted to create a joyful, feel-good campaign that celebrates getting back to what matters — enjoying quality time, closeness and good food with the people we care about throughout the holiday season.” And since tamales are a tradition best shared with family and friends, El Pollo Loco is adding a line of special Holiday Tamale Bowls to its menu for a limited time. From Nov. 2 through Dec. 26, choose from three delicious options: Double Tamale Avocado Bowl – Two of El Pollo Loco’s delicious handmade chicken tamales on a bed of rice and beans topped with traditional enchilada sauce, cotija cheese and fresh Hass Avocado and cilantro.Tamale & Taco Bowl – A handmade El Pollo Loco chicken tamale topped with traditional enchilada sauce, cotija cheese and fresh cilantro, served alongside an authentic chicken taco al carbon on a bed of rice and beans.Tamale & Two-Piece Chicken – A handmade El Pollo Loco chicken tamale topped with traditional enchilada sauce, cotija cheese and fresh cilantro, and served with one of our famous fire-grilled chicken legs and one of our famous fire-g...