Business
Strategic Partnership
Strategic Partnership.
About this update from Ekf Diagnostics Holdings Plc
[{"type":"text","content":"\n \nEmbargoed: 0700hrs, 12 January 2006\n\n International Brand Licensing Plc \n\n New European Strategic Partnership \n\nInternational Brand Licensing Plc ('IBL'), owner of the Admiral sportswear\nbrand, announces a new strategic alliance with @miral BV for the territory of\nBenelux, Germany, Austria, and Switzerland.\n\nAs part of a ten, plus five year option, license agreement for this key central\nEuropean territory, @miral will use its extensive design, development, and\nmarketing resources to develop seasonal programmes for IBL's network of\ninternational licensees. Sales revenues in the @miral territory are forecast to\ntotal over EUR 60,000,000 through the initial term. As part of the agreement\n@miral will be granted 250,000 shares in IBL together with a further 650,000\nshare options at 18.50p exercisable over five years from date of grant.\n\nIBL Chief Executive, Tony Hutchinson, comments: 'We are delighted to have\nsigned this new agreement with @miral. Not only will this significantly\naccelerate Admiral's growth in @miral's own territory, but their extensive and\ntalented product and marketing resources will be of major benefit to all\nAdmiral licensees worldwide.'\n\nAdmiral is the official kit sponsor of the England and West Indies cricket\nteams and Leeds United, and is sold at ASDA stores and sports independents\nthroughout the UK.\n\nFor further information contact:\n\nTony Hutchinson\n\nAdam Reynolds\n\nIBL plc\n\nTel: 0207 823 1733\n\n\n D\n\n\n \n ","length":1803,"tagName":"div"}]