Embargoed: 0700hrs 27 September 2005
International Brand Licensing Plc
('IBL' or the 'Company')
Re. Sponsorship Agreement
International Brand Licensing Plc, owners of the Admiral sportswear brand,
announces a three year sponsorship of Dynamos Football Club, the South African
Premier League side.
Based in Polokwane, formerly Pietersburg, Dynamos is a relative newcomer to
South African football, having been formed in 2002 and established themselves
as a strong mid table side, reaching the semi-finals of the ABSA Cup last
season.
Admiral has substantially grown its business and brand visibility in South
Africa over the past four years through its sponsorship of the national cricket
team, but with the World Cup Finals being held there in 2010 this strategic
alignment with a professional football club will be crucial to Admiral's next
stage of development there.
Tony Hutchinson, Chief Executive of IBL, comments:
'We are delighted to have signed one of South Africa's up and coming club
forces at such an important stage in the development of football in South
Africa. Dynamos represent the fresh new face of football in the country
selected to host the first ever FIFA World Cup Finals to be staged on the
African continent.'
Admiral is the official kit sponsor of the England, West Indies, and South
African cricket teams, together with Leeds United Football Club, and is sold in
Asda stores and sports independents throughout the UK.
For further details contact:
Tony Hutchinson, Chief Executive
Adam Reynolds, Chairman
International Brand Licensing plc
Tel: 020-7823-1733
Ben Simons
Hansard Communications
Tel: 020-7245-1100
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