Embargoed: 1100hrs, 13 September 2005
International Brand Licensing
('IBL' or the 'Company')
Re. Agreement
International Brand Licensing Plc, owners of the Admiral sportswear brand,
announces a collaboration with the famous Japanese clothing brand, Takeo
Kikuchi. In conjunction with Admiral's Japanese licensee, IPGI Inc., the Takeo
Kikuchi design team will develop an exclusive collection of Admiral branded
sports fashion apparel that will be launched in the Takeo Kikuchi chain of
boutique stores in Tokyo and other cities this September.
IBL Chief Executive, Tony Hutchinson, comments:
'Having entered into a new long term agreement with IPGI in February of this
year, we are delighted that they have succeeded in attracting such a highly
regarded company as Takeo Kikuchi to the Admiral brand. Admiral has been
present in the Japanese sportswear market since 1980, but these new
partnerships will take it into the mainstream of the lucrative Japanese fashion
sector.'
Admiral is the official kit sponsor of the England, West Indies, and South
African cricket teams, together with Leeds United Football Club, and is sold in
Asda stores and sports independents throughout the UK.
For further details contact:
Tony Hutchinson
Adam Reynolds
International Brand Licensing plc
Tel: 020-7823-1733
Ben Simons
Hansard Communications
Tel. 020 7245 1100