Business
New Partnership
New Partnership.
About this update from Ekf Diagnostics Holdings Plc
[{"type":"text","content":"\n RNS Number : 1548R International Brand Licensing PLC 27 April 2009 \n\n\n\n\nINTERNATIONAL BRAND LICENSING PLC ANNOUNCES A NEW FOOTWEAR PARTNERSHIP FOR ITS ADMIRAL BRAND\n\n\n\nInternational Brand Licensing Plc ('IBL') today announces that it has signed a new global distribution agreement for Admiral branded footwear with Sojitz General Merchandise Corporation ('Sojitz') of Japan. \n\nSojitz has a number of enquiries for its branded footwear in territories that the Admiral brand is not represented. Under this agreement IBL will receive a 3% royalty on sales.\n\nThis new agreement follows the sale of the Admiral footwear trademarks for Japan to Sojitz in September 2008 for £1.2m.\n\nIBL Chief Executive, Tony Hutchinson, comments: 'We are delighted to have entered this agreement with Sojitz, the former licensee, and now owner, of the Admiral footwear category in Japan. During the past four years Sojitz has invested heavily in Admiral footwear through extensive product development combined with focussed marketing, and has succeeded in making Admiral a highly desirable footwear brand in the young fashion sector of Japan.\n\nThe Sojitz website, www.admiralfootwear.com, is now attracting demand from various markets around the world, and through this agreement Sojitz wil supply not only the existing Admiral licensee network but retail groups in those markets where the brand is not presently represented. The fashion world today takes significant direction from Japan, and this cooperation takes the Admiral brand into an exciting new field as it approaches its centenary in five years time.'\n\n\n\nFor further details please contact:\n\nInternational Brand Licensing Plc\nTony Hutchinson + 41 079 468 9450\nAdam Reynolds + 44 207 245 1100\n\nZeus Capital Ltd\nRoss Andrews +44 161 831 1512\nThis information is provided by RNSThe company news service from the London Stock Exchange END AGRZZLFLKZBEBBK \n ","length":3099,"tagName":"div"}]