Business
New Admiral License Agreement for the USA
New Admiral License Agreement for the USA.
About this update from Ekf Diagnostics Holdings Plc
[{"type":"text","content":"\n \nEmbargoed 07:00 Wednesday 8th November 2006\n\n INTERNATIONAL BRAND LICENSING PLC ANNOUNCES NEW USA LICENSE AGREEMENT FOR \n ADMIRAL \n\nInternational Brand Licensing Plc (\"IBL\") announces that it has signed a new\nlicense agreement for its Admiral sports brand in the USA with the Axis Group.\nThe five year agreement, exclusive for the football clothing, footwear, and\nequipment categories, will generate minimum royalties of almost $850,000 during\nthe term.\n\nTony Hutchinson, IBL Chief Executive, comments: \"We are delighted to have\nsigned this agreement with the Axis Group for the USA. Axis has been the\nAdmiral licensee for Canada since 1994 during which time they have built\nAdmiral into the number one soccer kit brand in Canada, outselling all the\nglobal and specialist competitor brands.\n\nAxis already has warehousing and distribution facilities based in Atlanta, and\nthe excellent performance playing and training wear so successfully marketed in\nCanada will have a perfect fit for the huge USA soccer market. This represents\na major development for Admiral in North America, and we are confident that\nAxis will succeed in mirroring in the USA much of the success they have\nachieved in Canada in the coming years.\"\n\nAdmiral is the official kit supplier to the England and Wales and West Indies\nCricket Boards as well as Leeds United Football Club, and is sold at JJB, Asda,\nJD, Debenhams, and sports independents throughout the UK.\n\nFor further information please contact:\n\nInternational Brand Licensing Plc\n\nTony Hutchinson 0041 79 468 9450\n\nAdam Reynolds 020 7245 1100\n\n\n \n ","length":1783,"tagName":"div"}]