Business
IBL - New Licensee Agreement
IBL - New Licensee Agreement.
About this update from Ekf Diagnostics Holdings Plc
[{"type":"text","content":"\n \nEmbargoed: 0700hrs 19thSeptember 2006\n\n INTERNATIONAL BRAND LICENSING PLC EXTENDS ADMIRAL DISTRIBUTION IN CENTRAL \n EUROPE \n\nInternational Brand Licensing Plc (\"IBL\") announces the appointment of Prague\nbased World Brands s.r.o. (\"World Brands\") as the Admiral licensee for the\nCzech Republic, Slovenia, and Hungary. The licence agreement is based on a\npre-agreed level of royalties of World Brands' sales revenues over the five\nyear agreement and is subject to minimum guarantees per annum.\n\nIBL Chief Executive, Tony Hutchinson, comments: \"We are delighted to have\nsigned the agreement with World Brands that will see Admiral launched in this\nnew territory for the first time. World Brands has a wealth of experience both\nwith the sports retail sector and the professional sporting federations of the\nregion, and we are confident that Admiral will quickly develop a real presence\nin these emerging markets.\"\n\nAdmiral is the sponsor of the England and West Indies cricket teams together\nwith Leeds United Football Club.\n\nFor further information contact:\n\nInternational Brand Licensing Plc\n\nTony Hutchinson: 0041 794 689450\n\nAdam Reynolds: 020 7823 1733\n\n\n \n ","length":1263,"tagName":"div"}]