Business
Admiral Licence Agreement in China
Admiral Licence Agreement in China.
About this update from Ekf Diagnostics Holdings Plc
[{"type":"text","content":"\n \nEmbargoed Release: 07:00hrs, Thursday 20 December 2007\n\n International Brand Licensing plc \n\n (\"IBL\") \n\n Announces Admiral License for China \n\nInternational Brand Licensing Plc (\"IBL\") today announces that it has entered\ninto a license agreement for its Admiral brand with Fortune Dragon Holdings Ltd\n(\"Fortune\") of Hong Kong. The five year agreement for the territory of the\nPeople's Republic of China, including Hong Kong and Macau, will see the opening\nof up to 200 Admiral stand alone stores and concession outlets throughout\nmainland China through Fortune's retail partner, World Team Management Group\n(\"WTM\").\n\nTony Hutchinson, IBL's Chief Executive, comments:\n\n\"After many months of discussions with a number of prospective partners we are\ndelighted to have concluded this agreement with Fortune. Their extensive design\nand sourcing resources combined with the proven retail expertise of WTM will\nprovide a powerful force to exploit the tremendous opportunities of the\nemerging China market.\n\nWTM, the exclusive retail partner of both AC Milan and Juventus Football Clubs\nin China, plan to launch their first Admiral stores in a number of major cities\nto coincide with the Beijing Olympic Games next summer. This agreement will\nbring the first ever launch of Admiral into mainland China, and is yet another\nillustration of the increasing value of the brand on a global scale.\"\n\n -Ends- \n\nFor further information contact:\n\nTony Hutchinson 0041-794-689450\n\nAdam Reynolds 0207-245-1100\n\n\n \n ","length":1753,"tagName":"div"}]