Press release
eHealth Launches New "Customer Center" Tool Ahead of Medicare Annual Enrollment Period to Support Increased Engagement and Retention
Technology powering the new Customer Center gives consumers more control of their health information and makes it easier to shop for coverage online in the
About this update from Ehealth, Inc.
[{"type":"text","content":"Technology powering the new Customer Center gives consumers more control of their health information and makes it easier to shop for coverage online in the COVID era\n\n\nSANTA CLARA, Calif., Oct. 2, 2020 /PRNewswire/ -- Today eHealth, Inc. (NASDAQ: EHTH) (eHealth.com) announced the launch of its new Customer Center, designed to support consumer engagement and retention efforts for Medicare's upcoming Annual Enrollment Period and beyond.\nWith the launch of the Customer Center, eHealth's Medicare customers will be invited – but not required – to create a secure personal profile describing their prescription drugs, preferred doctors and pharmacies, their current Medicare insurance plan, and other relevant heath care data. Users will be able to import information provided to eHealth sales agents by phone into their profile, update their personal data on an ongoing basis, and print out copies of their drug regimen and doctors for use at their pharmacy or medical provider's office, or for personal reference.\nSince Medicare beneficiaries' health care needs and key plan benefits can change over time, the Customer Center enables users to quickly access personalized plan comparisons and recommendations based on their saved profile, helping them identify and maintain the best Medicare coverage for their needs year after year.\n\"Since we facilitated the first-ever online sale of an individual and family health insurance plan back in 1998, eHealth has been at the vanguard of the digital revolution in the health insurance market,\" said eHealth CEO Scott Flanders. \"We've helped to drive an industry toward greater transparency and choice as an advocate and unbiased resource for health insurance consumers. The launch of our new Customer Center is the next step in that evolution and an important element of our strategy to enhance member retention and recapture.\" \neHealth now expects a significant increase in the number of Medicare applications submitted online this year compared to 2019. Fourth quarter 2020 online applications, which include both unassisted and partially agent-assisted online applications, are expected to contribute 45% to 50% of total applications for Medicare major medical products, compared to 36% in the fourth quarter a year ago. For the full year 2020, online applications, which include both unassisted and partially ...