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eDreams Prime Member Satisfaction Hits All-Time Record With Ratings +36% Higher Than Non-Subscribers in Key Market
MILAN, Italy, February 04, 2026--eDreams ODIGEO (hereinafter, ‘the Company’ or ‘eDO’ for short), (BME: EDR) (OTC: EDDRF) the world’s leading travel subscription platform, today released new customer satisfaction data for its Prime subscription service in Italy, one of its key markets. The figures indicate that member sentiment in this key market has reached a new all-time high, with the Net Promoter Score (NPS) for accommodation hitting 61 during the last quarter. On the industry-standard NPS sc
About this update from Edreams Odigeo
[{"type":"list","items":[{"val":[{"type":"text","content":"Prime subscriber satisfaction reaches record peaks, with accommodation scores peaking 61 (NPS) in key market.","length":109,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"While satisfaction rates have increased across all customer groups since 2021, the "value gap" between subscribers and non-subscribers is continuously widening.","length":170,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"The trends confirm that expanded subscription benefits are accelerating customer satisfaction beyond standard travel benchmarks.","length":128,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":407,"olType":false},{"type":"text","content":"MILAN, Italy, February 04, 2026--(BUSINESS WIRE)--eDreams ODIGEO (hereinafter, ‘the Company’ or ‘eDO’ for short), (BME: EDR) (OTC: EDDRF) the world’s leading travel subscription platform, today released new customer satisfaction data for its Prime subscription service in Italy, one of its key markets. The figures indicate that member sentiment in this key market has reached a new all-time high, with the Net Promoter Score (NPS) for accommodation hitting 61 during the last quarter. On the industry-standard NPS scale of -100 to +100, a score of this magnitude is classified as excellent.","length":591,"tagName":"p"},{"type":"text","content":"This record marks the latest milestone in a sustained five-year upward trend. Analysis from 2021 to the present confirms that the "membership effect" is progressively strengthening, consistently delivering superior value compared to the standard travel experience.","length":274,"tagName":"p"},{"type":"text","content":"Prime members are significantly more satisfied than non-subscribers","length":67,"tagName":"p"},{"type":"text","content":"While satisfaction rates have increased for all customers, reflecting overall platform improvements, Prime member sentiment has accelerated at a much faster pace. Today, Prime members in Italy rate their experience 36% higher than standard, non-subscription users. The satisfaction gap between the two groups has widened over the last five years, demonstrating that the exclusive features of the Prime programme are creating a distinct premium tier of experience.","length":463,"tagName":"p"},{"type":"text","content":"This performance fo...