Business
eDreams ODIGEO’s Prime Surpasses 7 Million Members Amid Strong Expansion as World’s Largest Travel Subscription
BARCELONA, Spain, February 17, 2025--eDreams ODIGEO (hereinafter ‘eDO’, ‘the Company’ or ‘the Group’), the world’s leading travel subscription company and one of Europe’s largest e-commerce firms, today celebrates a major milestone as its subscription programme, Prime, surpasses 7 million members.
About this update from Edreams Odigeo
[{"type":"list","items":[{"val":[{"type":"text","content":"The Company is on track to achieve its long-term target of 7.25 million subscribers by March 2025","length":97,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Prime is now the 7th largest Europe-based B2C subscription platform","length":67,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":164,"olType":false},{"type":"text","content":"BARCELONA, Spain, February 17, 2025--(BUSINESS WIRE)--eDreams ODIGEO (hereinafter ‘eDO’, ‘the Company’ or ‘the Group’), the world’s leading travel subscription company and one of Europe’s largest e-commerce firms, today celebrates a major milestone as its subscription programme, Prime, surpasses 7 million members.","length":315,"tagName":"p"},{"type":"text","content":"This achievement follows continued strong membership growth and brings the Company closer to its long-term target of 7.25 million subscribers by March 2025, a milestone that represents a remarkable fourfold increase in subscribers in just over three years. This rapid expansion underscores the success of eDreams ODIGEO’s subscription model and its growing impact as the world’s first and largest travel subscription club. Prime is now the 7th1 largest Europe-based B2C subscription platform, reaching this milestone in just eight years—significantly faster than the longest-established subscription companies in the continent.","length":627,"tagName":"p"},{"type":"text","content":"Unmatched benefits in choice, convenience and flexibilitySince its launch in 2017, Prime has continuously evolved, expanding its offerings to meet the diverse needs of modern travelers. Today, it provides a comprehensive range of travel products and services designed to deliver unparalleled choice, convenience, and peace of mind. Prime members benefit from a variety of flexibility features, including the ability to freeze prices while finalizing travel plans and cancel bookings for any reason, offering greater flexibility than standard airline refund policies. Prime also offers exclusive AI-personalized and member-only deals on flights, hotels, holiday packages, and car rentals. Subscribers also receive $300 worth of monthly vouchers, and 24/7 priority customer support, ensuring a seamless journey. Subscribers can also share perks with friends and family, further enhancing the value of their me...