Business
eDreams ODIGEO Expands International Footprint With Subscription Service in South Africa Following Proven Market Success
BARCELONA, Spain, April 09, 2026--eDreams ODIGEO (the "Company" or "eDO") (BME: EDR) (OTC: EDDRF), the world’s leading travel subscription platform, today announced the scaling of its Prime subscription offering in South Africa, moving the region into a phase of full-scale expansion.
About this update from Edreams Odigeo
[{"type":"list","items":[{"val":[{"type":"text","content":"Move to full-scale expansion follows an operational period of more than a year that firmly established the subscription service in the region.","length":142,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"This prolonged operational phase yielded high customer advocacy, with South African travellers reporting exceptional Net Promoter Scores (NPS).","length":143,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Acceleration in the region serves as a key pillar of the Company's roadmap to reach over 13 million subscribers by 2030.","length":124,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":409,"olType":false},{"type":"text","content":"BARCELONA, Spain, April 09, 2026--(BUSINESS WIRE)--eDreams ODIGEO (the "Company" or "eDO") (BME: EDR) (OTC: EDDRF), the world’s leading travel subscription platform, today announced the scaling of its Prime subscription offering in South Africa, moving the region into a phase of full-scale expansion.","length":321,"tagName":"p"},{"type":"text","content":"For more than a year, eDO has actively established the Prime proposition among local consumers, generating highly conclusive performance data that validate the market's readiness for a travel subscription model. Notably, South African subscribers report a high Net Promoter Score (NPS) of 62. Measured on the industry-standard scale of -100 to +100, this figure represents an exceptional rating and indicates high levels of customer advocacy.","length":446,"tagName":"p"},{"type":"text","content":"South Africa is the continent’s largest domestic travel market and presents a distinct opportunity for the subscription model. The operational performance since its initial introduction has confirmed that the Prime proposition, encompassing member-only deals on flights, hotels, packages, and car rentals, alongside highly valued flexibility features, resonates strongly with the country's value driven traveller base. Furthermore, the country’s advanced digital landscape and high smartphone penetration have proven to align seamlessly with eDO’s app-first strategy, allowing the business to rapidly scale its footprint.","length":625,"tagName":"p"},{"type":"text","content":"This acceleration is a core component of the wider strategic roadmap unveil...