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eDreams ODIGEO: Boom in UK Holidaymakers Using AI for Travel, up +61% From Last Year
LONDON, September 25, 2025--UK holidaymakers are rapidly embracing Artificial Intelligence for travel, with a +61%1 increase in usage of AI-powered platforms compared to last year, according to new market research. This surge, identified in a study by eDreams ODIGEO, the world’s leading travel subscription company and a pioneer in AI-powered travel solutions, points to a profound shift in consumer behavior and expectations towards hyper-personalised experiences.
About this update from Edreams Odigeo
[{"type":"list","items":[{"val":[{"type":"text","content":"Millennials and Gen Z are at the forefront of AI-powered travel, with a +183% growth in usage in just one year.","length":111,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":111,"olType":false},{"type":"list","items":[{"val":[{"type":"text","content":"Survey reveals a clear desire from UK consumers for AI to anticipate travel needs, streamline booking, and eliminate frustrations like generic suggestions and wasted time.","length":171,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":171,"olType":false},{"type":"list","items":[{"val":[{"type":"text","content":"Responding to this demand, Europe's largest AI-powered platform, eDreams ODIGEO, applies its proprietary AI with 6 billion daily predictions and 3.8 billion itineraries, delivering hyper-personalised travel.","length":211,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":211,"olType":false},{"type":"text","content":"LONDON, September 25, 2025--(BUSINESS WIRE)--UK holidaymakers are rapidly embracing Artificial Intelligence for travel, with a +61%1 increase in usage of AI-powered platforms compared to last year, according to new market research. This surge, identified in a study by eDreams ODIGEO, the world’s leading travel subscription company and a pioneer in AI-powered travel solutions, points to a profound shift in consumer behavior and expectations towards hyper-personalised experiences.","length":483,"tagName":"p"},{"type":"text","content":"The findings come from a study of 9,000 global consumers aged over 18, including 2,000 respondents from the UK, and coincide with the UK government’s recent announcement of significant investments in AI skills development. This timely context highlights the nation’s broader drive to embed AI across sectors, providing further validation for the rapid rise in AI adoption among everyday consumers.","length":397,"tagName":"p"},{"type":"text","content":"Generational Shifts: Younger consumers lead AI adoption","length":55,"tagName":"p"},{"type":"text","content":"The data indicates that younger generations (aged 18-34) are leading the rapid adoption of AI in travel. This leadership is underscored by a +183% growth in AI usage for travel within this younger demographic in just one year, significantly outpacing the overall UK growt...