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Booking Flexibility More Important Than Ever for U.S. Travelers, New eDreams ODIGEO Research Reveals
LONDON, October 07, 2025--New market research commissioned by eDreams ODIGEO, the world’s leading travel subscription company, underscores a significant shift in US travelers behaviour, with flexibility now a top priority for vacationers.
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[{"type":"list","items":[{"val":[{"type":"text","content":"Half of US travelers (51%) now consider travel flexibility more important than five years ago, with younger travellers (60%) leading this demand.","length":145,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Beyond the ability to change travel plans, travelers seek greater flexibility in how they build their trips, with 76% valuing the freedom to mix and match airlines.","length":164,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Over a third of young travelers (37%) are more willing to book longer, more expensive trips if offered adaptable options.","length":121,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Responding to growing demand, subscription-based travel adds flexibility as a membership benefit.","length":97,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":527,"olType":false},{"type":"text","content":"LONDON, October 07, 2025--(BUSINESS WIRE)--New market research commissioned by eDreams ODIGEO, the world’s leading travel subscription company, underscores a significant shift in US travelers behaviour, with flexibility now a top priority for vacationers.","length":255,"tagName":"p"},{"type":"text","content":"The new data comes from a global study carried out by a research firm with 9,000 respondents, of which 2,000 were from the US. The research found that 51% of these travelers say flexibility is more important now than five years ago. This demand is rooted in a desire for peace of mind, with nearly half of respondents (4%) stating that the option to book flexibly reduces the stress of booking.","length":394,"tagName":"p"},{"type":"text","content":"'Generation Flex': Younger Travelers lead the demand for flexibility","length":76,"tagName":"p"},{"type":"text","content":"The younger generation of travelers in the US (those under 34) is the key driver of this trend, with a clear majority (60 %) stating that flexibility is more important than it was five years ago. This directly impacts their willingness to book, as more than a third of them (37%) report that having flexible options gives them more confidence to book travel.","length":358,"tagName":"p"},{"type":"text","content":"The generational divide is clear: fewer than 1 in 10 young travellers say flexibility is not relevant for how they book, a stark cont...