Business
Edible Garden Rolls Out “Garden Starters” Initiative; Provides New Sales Opportunity for the Company
Potted Herbs and Basil Bowls Available for Home Gardening Enthusiasts at All Meijer and Wakefern/Shoprite Locations Across the Midwest and Northeast
About this update from Edible Garden Ag Incorporated
[{"type":"text","content":"Potted Herbs and Basil Bowls Available for Home Gardening Enthusiasts at All Meijer and Wakefern/Shoprite Locations Across the Midwest and Northeast Strategically Timed Initiative Intended to Capitalize on Peak Spring Planting Season BELVIDERE, NJ, May 17, 2023 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce and products, today announced the launch of Garden Starters, a featured display for the Company’s potted herbs and basil bowls that can be planted in a consumer’s home garden, at all Meijer retail locations across the Midwest as well as all Wakefern/Shoprite retail locations across the Northeast. Mr. Jim Kras, Chief Executive Officer of Edible Garden, stated, \"We are excited to broaden our Garden Starters distribution to all Wakefern/Shoprite retail locations throughout the Northeast. We first introduced this initiative at Meijer retail locations in the Midwest, just prior to Mother’s Day, to address the growing interest in our potted herbs and their suitability for home gardens. Considering that 35% of American households grow a portion of their own food, Edible Garden’s sustainably produced, herbs, and produce, have become popular choices amongst consumers that are looking to make their food taste better. Garden Starters presents an opportunity for consumers to purchase Edible Garden potted herbs for their home gardens. By making the potted herbs available alongside our cut herbs and sustainably grown produce in the same supermarket section, we provide the utmost convenience for customers.” “We consider the period between Mother's Day and Memorial Day as the prime window for consumers to plant their gardens, and we aim to capitalize on this spring planting season with the timely rollout of Garden Starters. To fully leverage the season, our retail partners will heavily promote the product. Furthermore, Edible Garden will enhance the launch with tailor-made tower displays for each retailer location. By employing our patented GreenThumb software to identify consumer trends, we believe that we will be able to successfully expand Garden Starters throughout our retail distribution network. We believe this is an incremental sales opportunity for our retail partners and a...