Business
Edible Garden Launches VitaminWhey.com E-Commerce Site
Expands Consumer Access to Vitamin Whey® and Vitamin Way® Product Lines of Whey and Plant Protein Powders Edible Garden’s Vitamin Whey line of whey and plant
About this update from Edible Garden Ag Incorporated
[{"type":"text","content":"Expands Consumer Access to Vitamin Whey® and Vitamin Way® Product Lines of Whey and Plant Protein Powders\n Edible Garden’s Vitamin Whey line of whey and plant protein powders BELVIDERE, NJ, Aug. 15, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced the launch of the VitaminWhey.com e-commerce site for the Company’s Vitamin Whey line of whey and plant protein powders under the Vitamin Whey® and Vitamin Way® brands. Mr. Jim Kras, CEO of Edible Garden, commented, \"We are excited to launch our new Vitamin Whey e-commerce site which marks a significant step forward for the brands. This launch enables us to offer our advanced whey and plant protein powder line—crafted to support muscle recovery, daily vitamins and minerals, as well as overall well-being with exceptional taste—directly to customers across the nation. Vitamin Whey, featuring our exclusive multi-vitamin, high whey protein, and amino acid complex formulas, provides outstanding supplementation and recovery benefits at a competitive price. We are confident that the Vitamin Whey® and Vitamin Way® product lines will enhance Edible Garden’s ‘Flavor Maker’ reputation as we continue to innovate and create cutting-edge flavors with our partner, Nutracom. Vitamin Whey already benefits from a heritage of success at big box retailers, and we are confident that the launch of our e-commerce site will further accelerate the brand's growth among consumers, helping us achieve our goal of providing the highest-quality most flavorful alternate proteins on the market.” \"The Company is dedicated to advancing our e-commerce platform, with strong media support as a central component of our strategy to expand the Vitamin Whey product line and strengthen the Edible Garden brand. Customers can now purchase all of our innovative Vitamin Whey® protein powder flavors, including French Vanilla, Chocolate Dream, Lucious Strawberry, Cookies N' Cream, Ice Cream Cake, and Orange Creamsicle, as well as our Vitamin Way® Chocolate and Creamy Vanilla organic protein powders. We are confident that our online platform will enable a broader retail audience to access our Vitamin Whey® and Vitamin Way® brands, driving ...