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Edible Garden Announces Pulp Sustainable Gourmet Sauces Now Available at Target Retail Locations
Extensive marketing campaign to support Target launch Pulp Sustainable Gourmet USDA Organic Fermented Sauces BELVIDERE, NJ, Jan. 11, 2024 (GLOBE NEWSWIRE) --
About this update from Edible Garden Ag Incorporated
[{"type":"text","content":"Extensive marketing campaign to support Target launch\n Pulp Sustainable Gourmet USDA Organic Fermented Sauces BELVIDERE, NJ, Jan. 11, 2024 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable Produce and products, today announced that Target will begin carrying Edible Garden’s new line of Pulp sustainable gourmet USDA Organic fermented sauces in all of their retail locations across the southeast. Mr. Jim Kras, Chief Executive Officer of Edible Garden, stated, \"We are pleased that Pulp Sustainable Gourmet Sauces are now available at Target retail locations across the southeastern United States. The addition of their southeastern stores represents a significant expansion of our considerable distribution network, which now encompasses more than 5,000 retail locations nationwide, including many big-box retail partners. Target initially plans to carry three of our Pulp gourmet sauces: Hungarian Wax, Habanero Carrot Pepper Sauce, and Fresno Chili Hot Sauce, exclusively in the Produce section of their retail locations. The launch will be accompanied by substantial support, including a comprehensive marketing campaign featuring sampling, geo-targeting, influencer partnerships, and promotional pricing. We are confident that once customers experience our sustainable, USDA Organic, 'Bland to Bold' gourmet sauces, they will be eager for more items from our Pulp product line, allowing us to expand the number of SKUs we supply. Given their nationwide reach, we believe this collaboration with Target will help accelerate the growth and visibility of both Pulp and the Edible Garden brand.” For more information on Pulp click here. ABOUT EDIBLE GARDEN® Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable Produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvider...