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Edible Garden Announces Distribution of Pulp Sustainable Gourmet Sauces Across All Morton Williams Supermarkets
Advances strategy to expand into higher-margin products with longer shelf life BELVIDERE, NJ, Sept. 14, 2023 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated
About this update from Edible Garden Ag Incorporated
[{"type":"text","content":"Advances strategy to expand into higher-margin products with longer shelf life\nBELVIDERE, NJ, Sept. 14, 2023 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced that Morton Williams Supermarkets will begin carrying Edible Garden’s new line of Pulp sustainable gourmet sauces in all 16 of their locations within the New York Metropolitan area. Edible Garden’s new line of Pulp sustainable gourmet sauces available at Morton Williams Supermarkets Mr. Jim Kras, Chief Executive Officer of Edible Garden, commented, \"We are delighted to have been selected by Morton Williams Supermarkets to carry our Pulp Sustainable Gourmet Sauces across their entire network. Notably, this launch marks our first foray into the sizable and trend-setting New York City market. Morton Williams is an ideal retailer to carry our Pulp products, as the customers they serve have a strong affinity for tasty, sustainable and organic fermented products, as conveyed in the Pulp tagline: ‘Bland to Bold.' Moreover, we believe this is an opportunity for us to gain first-mover advantage in an entirely new product category. Our strategy is to rapidly and cost-effectively scale the business by leveraging our established retail relationships and introducing high margin products with longer shelf life. In turn, we believe we will be able to maximize efficiency and minimize our carbon footprint by utilizing existing distribution channels and truck routes. These products also support our Zero-Waste Inspired® mission as we utilize all parts of the pepper. Overall, the feedback from both retailers and consumers has been quite positive and we look forward to announcing similar agreements in the near future.” ABOUT EDIBLE GARDEN® Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 4,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently ...