Thomson to launch in Germany

Thomson Intermedia PLC 08 September 2004 THOMSON INTERMEDIA PLC Thomson to launch in Germany The Board of Thomson Intermedia is delighted to announce the formation of a joint venture to launch its advertising solutions into the German market. This offering is a direct collaboration between Thomson Intermedia and one of Germany's leading media group's, Media Control, owned by Karlheinz Kogel. Thomson Intermedia with their world leading technology in advertising analysis have joined forces with Media Control who have an extensive distribution network in Europe's largest advertising market. This formidable partnership, in which Thomson provide their unique technology to replicate the UK offering, will enable rapid penetration of real-time competitive solutions into the €16 billion German Advertising Market. The official launch of the new product will take place on 17th September in Frankfurt to an audience of over 100 of Germany's key media players and advertisers. Thomson Intermedia will announce its interim results to 31st July 2004 on 21st September 2004. Sarah Jane Thomson, Chief Executive, commented: 'This is a major development for Thomson Intermedia. It capitalises on our considerable investment in technology and provides us with 50% revenue share. In Media Control we have a dynamic German partner with an excellent reputation and strong relationships in the media industry.' This development lays the path for successive international expansion and is expected to provide a significant contribution to the profitability of the group.' Karlheinz Kogel, Media Control, commented: 'I am enormously excited about launching Thomson's technology in Germany. Having presented the concept to a number of key media players, the feedback suggests that this development will revolutionise the Industry. It will provide, for the first time, a tailored and comprehensive real-time analysis of advertising. Together we are confident of being a major force in the German market.' 8th September 2004 Enquiries: Thomson Intermedia Sarah Jane Thomson, Chief Executive Tel: 020 8466 2906 College Hill Kate Pope/Adrian Duffield Tel: 020 7457 2020 About Thomson Intermedia plc, www.thomson-intermedia.com Thomson Intermedia has rapidly developed into the leading provider of Advertising and Media Intelligence in the UK, creating with it a brand synonymous with quality, service and innovation. Covering all media and business sectors, our services include competitive monitoring, evaluation of campaign effectiveness and verification of ad placement to a blue chip customer base including HBOS, Diageo, Centrica, Carphone Warehouse and Toyota. It is our ambition to promote best practice within media monitoring, auditing and evaluation and our clients will continue to reap the considerable benefits from our uniquely powerful, tailored systems. About Media Control, www.mediacontrol.de Media Control, a highly profitable well known company in Germany was founded 26 years ago by Karlheinz Kogel. It is the leading supplier of monitoring and media entertainment data in Germany, Switzerland and Austria. In addition the company supplies in-depth market research to advertisers and TV audience data to the advertising industry as a whole. Karlheinz Kogel, also founder of L'Tur, is well known in Germany. In 1992 he launched the highly prestigious Annual German Media Award - recent recipients of his award include Nelson Mandela, Kofi Annan and Bill Clinton. This information is provided by RNS The company news service from the London Stock Exchange