Business
Strategy update
Strategy update.
About this update from Ebiquity Plc
[{"type":"text","content":"\n Thomson Intermedia PLC\n25 April 2008\n\n\nThomson Intermedia plc\n\nStrategy update\n25 April 2008\n\n\n\n\nThomson Intermedia plc (AIM: THN), a leading provider of media intelligence,\nannounces that Chief Executive Michael Greenlees will today address the\nLandsbanki Media Pioneers Conference, at which he will update investors on his\nstrategic realignment of the business. The key points are as follows:\n\n\n\nMajor product lines will be rebranded to capitalise on the strength of the\nbilletts brand, to become:\n\n\n\n• billetts media monitoring, to provide marketplace analysis and\n insights on marketing investment\n\n• billetts media consulting, to provide tools for measuring and\n benchmarking marketing investment\n\n• billetts marketing sciences, to help clients evaluate and plan\n effective marketing investment\n\n\n\nIn addition, billetts media monitoring will be relaunched to focus on eight\nsector-specific platforms enabling more timely and valuable market intelligence\nfor each segment: autozone, retailzone, ezone, travelzone, techzone, moneyzone,\nleisurezone and brandzone.\n\n\n\nMichael Greenlees said:\n\n\n\n'This is a radical new proposition for UK media and one that we believe is\nscalable into international markets. It reflects the Group's continuing\ntransition from data provider to a trusted partner whose value-added insights\nwill become 'must-have' information for our clients.'\n\n\n\n'Our new vertical strategy is designed to open up clear water between the Group\nand its competitors. In such a rapidly changing media market, we believe our\ntimely and indispensable insights will help our clients make better and more\ninformed marketing and media investment decisions.'\n\n\n\nThomson Intermedia plc expects to announce its preliminary results for the year\nended 30 April 2008 on Wednesday 23 July 2008.\n\n\n\n\n\nEnquiries:\n\nThomson Intermedia\n\nMichael Greenlees, Chief Executive 0207 650 9600\nAndrew Beach, Finance Director\n\nCollege Hill\nSara Musgrave 020 7457 2020\nCarl Franklin\n\nLandsbanki\nShaun Dobson 020 7426 9000\nClaes Spang\n\n\n\n\n This information is provided by RNS\n The company news service from the London Stock Exchange \n ","length":2313,"tagName":"div"}]