Business
Ebiquity acquires Digital Decisions B.V.
Ebiquity acquires Digital Decisions B.V..
About this update from Ebiquity Plc
[{"type":"text","content":"\n \nRNS Number : 0582Z Ebiquity PLC 08 January 2020 \n\nEbiquity Plc \n \n(\"Ebiquity\" or the \"Company\")\n \nEbiquity acquires digital media monitoring firm Digital Decisions B.V. (\"Digital Decisions\")\n \nEbiquity plc, a leading independent marketing and media consultancy, today announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service, for an initial consideration of €0.7 million. The acquisition is highly complementary to Ebiquity's Media division and will enhance the services that it offers to its global client base.\n \nLaunched in 2017, Digital Decisions provides 'Source Data Monitoring' - an innovative solution that helps global advertisers to monitor and optimise their digital marketing and media spend. This service enables brands to improve transparency and buying performance throughout the digital media supply chain, across multiple geographies and buying platforms. Digital Decisions has developed the capability, through automated data processing, for brands to efficiently and regularly review billions of dollars in digital media investments. \n \nDigital Decisions' solutions have been adopted by a number of global brands including Heineken and PepsiCo. Josep Hernandez, Senior Director Media and Connections Planning at PepsiCo said \"Digital Decisions and Ebiquity are a perfect match, future-proofing ad spend efficiency drivers in a digital age\" \n \nThe acquisition is structured on an earn-out basis, with an up-front cash purchase of 100% of Digital Decisions' shares to be followed by two tranches of deferred consideration. The first will be based on Digital Decisions' performance in 2020 and the second on the average for 2021 and 2022. The final deferred consideration payment will be paid in a mix of cash and Ebiquity plc shares, to be determined by Ebiquity.\n \nEbiquity is acquiring the Digital Decisions' shares from Cosimo Capital B.V. (55%) and Stichting Administratiekantoor Pinnacle Invest (45%), both firms owned and controlled by Ruben Schreurs, Founder and CEO o...