Business
Contract
Contract.
About this update from Ebiquity Plc
[{"type":"text","content":"\n Thomson Intermedia PLC\n17 November 2005\n\n\nThomson Intermedia PLC\n\nThomson Intermedia wins exclusive media monitoring access to Trinity Mirror's\nregional titles\n\n\n\nThomson Intermedia, a leading provider of media intelligence, has secured a\ncontract with Trinity Mirror plc, the UK's largest newspaper publisher, to\nprovide e-vouching services. 'E-vouchering' or 'online verification' is the\nelectronic proof of advertising and is supported by the major planning and\nbuying agencies.\n\n\n\nThis deal will ensure that Thomson Intermedia becomes the only media monitoring\ncompany with direct access to the vast dataset of Trinity Mirror's regional\ntitles. This contract follows recent announcements that Thomson Intermedia had\nalso signed similar deals with Northcliffe, Newsquest and Johnston Press.\n\n\n\nThomson Intermedia's industry-standard e-vouchering system will sit on the\ndesktops of media agency teams across the UK and can be extended to provide a\nplatform for further communication tools between media owners and agencies.\n\n\n\nGary McNish, Managing Director of Amra, Trinity Mirror's national sales\noperation for the regions, said:\n\n\n\n'We chose Thomson because they have the best product in the market. We look\nforward to being part of what will be a single common platform for e-vouchering\nacross the regional press.'\n\n\n\nSarah Jane Thomson, Joint Chief Executive Officer of Thomson Intermedia, said:\n\n\n\n'Obtaining exclusive media monitoring access to Trinity Mirror's extensive\nportfolio of regional titles significantly extends our capabilities, making us\nthe largest and fastest provider of press monitoring services.\n\n\n\n'Furthermore, it is a definitive endorsement of our services and systems which\naim to provide greater insight and efficiency for advertisers. 'Vouching' is\nalso a highly flexible product and as such provides a platform for future\ngrowth.'\n\n\n 17 November 2005\n\n\n\nEnquiries:\n\n\nThomson Intermedia plc 020 7549 4343\nSarah Jane Thomson, Chief Executive\nDavid Trendle, Finance Director\n\nCollege Hill 020 7457 2815/2055\nAdrian Duffield/Clare Warren\n\n\n\n\n\n\n This information is provided by RNS\n The company news service from the London Stock Exchange \n ","length":2568,"tagName":"div"}]