Business
Emerging Santa Cruz-Based RTD Brand, West Peak Sparkling Spirits, Announces Strategic Advisory Committee
Today, West Peak Sparkling Spirits, a spirit-based RTD made with sparkling water and real juice, is pleased to announce the appointment of an exceptional group of industry titans to help propel the brand into its next phase of growth.
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[{"type":"text","content":"SANTA CRUZ, Calif., Nov. 17, 2025 /PRNewswire/ -- Today, West Peak Sparkling Spirits, a spirit-based RTD made with sparkling water and real juice, is pleased to announce the appointment of an exceptional group of industry titans to help propel the brand into its next phase of growth.","length":289,"tagName":"p"},{"type":"image","alt":"West Peak Cocktails","displaySize":"","headline":null,"caption":"West Peak Cocktails","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":362,"url":"https://media.zenfs.com/en/prnewswire.com/9898efe827baaff5b72bac9b54a457c4"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/dn6.YaHNAFywp6Wm.Bh8qQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTYzODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9898efe827baaff5b72bac9b54a457c4","width":400,"height":362}},"href":"https://mma.prnewswire.com/media/2823959/West_Peak_Cocktails_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"list","items":[{"val":[{"type":"text","content":"Brian Swette: Co-Founder and President of Sweet Earth Enlightened Foods, which exited to Nestle in 2017. Brian is formerly the COO of eBay and the Executive Vice President and Chief Marketing Officer for PepsiCo. He has served as Chairman of Burger King, Chairperson of Shutterfly and Lead Director of Care.com and Jamba Juice.","length":332,"tagName":"p"}]},{"val":[{"type":"text","content":"Bridget Firtle: A pioneering serial beverage entrepreneur and proud native New Yorker, who in 2012 left her Wall Street career to build Owney's Rum, becoming a widely cited leader in the American rum and independent spirits renaissance. After successfully exiting Owney's in 2017, she founded ROCKAWAY Soda in 2020, a modern soda brand inspired by her pursuit of balance, love of the ocean and New York roots. As of October 2025, Bridget reacquired Owney's from Proximo Spirits and launched a lifestyle podcast - New York Raised Us.","length":549,"tagName":"p"}]},{"val":[{"type":"text","content":"Derek Dodge: As the former Chief Strategy Officer at BuzzBallz, he supported the privately held company's acquisition by Sazerac in 2024. Previously he was the CEO/President of HOYA Vision Care. Derek spent 27 years with the Dr Pepper Snapple Group, leading the National Accounts team as well as holding multiple sales and marketing roles.","l...