Business
eBay Launches Authentication for Fine Jewelry
In collaboration GIA, the Gemological Institute of America, eBay's 'Authenticity Guarantee' service expands to include fine jewelry from brands like Bvlgari,
About this update from Ebay Inc.
[{"type":"text","content":"In collaboration GIA, the Gemological Institute of America, eBay's 'Authenticity Guarantee' service expands to include fine jewelry from brands like Bvlgari, Van Cleef & Arpels and Cartier \nSAN JOSE, Calif., July 20, 2022 /PRNewswire/ -- As the marketplace's luxury categories continue to gain momentum with double digit growth, eBay announces the expansion of its Authenticity Guarantee to fine jewelry. Beginning today, in collaboration with GIA, the Gemological Institute of America, eligible new and pre-owned fine jewelry sold for $500+ will be available for the service. The offering will soon expand to include top designer brands like Bvlgari, Van Cleef & Arpels, David Yurman, Cartier and Tiffany & Co. This marks the expansion of eBay's authentication service to its fifth category, which currently includes sneakers, watches, handbags, and trading cards.\n\n \n \n \n \n \n \n\n \n\"Jewelry has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,\" said Tirath Kamdar, GM of Luxury at eBay. \"As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding Authenticity Guarantee to jewelry was a crucial next step for our luxury business.\"\neBay's collaboration with GIA – preeminent experts in gems and jewelry – will power the marketplace's authentication in this category, which has grown significantly over the past year: sales of Bvlgari, David Yurman and Van Cleef & Arpels were all up double-digits month-over-month in May of this year, while eight pieces of fine jewelry were bought every minute on eBay in 2021. With 90 years of expertise, GIA's unparalleled category knowledge will help ensure that buyers can shop and sellers can sell with total confidence. As part of the collaboration, GIA experts, including gemologists, will perform a multi-point inspection, verifying metal type, purity, and gemstone quality, to confirm the authenticity of every eligible item.\n\"GIA is the trusted independent source of knowledge, standards, and education in gems and jewelry; our mission is to protect consumers,\" said Pritesh Patel, GIA Chief Operating Officer. \"Collaborating with eBay on its Authentication Guarantee extends our mission, helping to protect the millions of eBay fine jewelry buyers and se...