Business
eBay Kicks off Month-Long Celebration of (Female) Sneakerheads
eBay x Playa Society collab features Female Sneakerhead merchandise and a curated shop that challenges cultural norms The most influential Female Sneakerhead
About this update from Ebay Inc.
[{"type":"text","content":"eBay x Playa Society collab features Female Sneakerhead merchandise and a curated shop that challenges cultural norms\nThe most influential Female Sneakerhead content creators and sellers will be featured across eBay channels throughout the month\n SAN JOSE, Calif., March 1, 2021 /PRNewswire/ -- In advance of International Women's Day, eBay is kicking off its new Female Sneakerhead program: an entire month dedicated to celebrating the future of sneaker culture where women are better represented. The initiative focuses on the fastest growing - yet frequently under-served - community of female sneaker collectors and enthusiasts in an estimated 80-billion-dollar market. On eBay, the women's sneaker category grew more than 80% over the past year and sales of men's sneakers bought by female shoppers doubled over that same period.\n\n \n \n \n \n \n \n\n \nTo kick off the month-long initiative, eBay has collaborated with Esther Wallace, founder of Playa Society, to launch limited-edition Female Sneakerhead merchandise - a new line developed to spark a cultural conversation about women and sneakers. Shop the looks, along with a collection of the most sought-after styles and hard to find grails - all curated by industry trailblazers beginning on March 8, 2021. \n\"Kamala Harris wearing sneakers on the cover of Vogue perfectly embodies how women everywhere are approaching fashion today,\" said Charis Márquez, Vice President of Fashion, eBay North America. \"Women are one of the most passionate segments of the sneakerhead community, and we will continue to celebrate them while also ensuring we're meeting the growing demand for more styles, sizes, and sellers for this audience. eBay is the most inclusive destination for sneaker enthusiasts and we're giving the community what they want - from new collaborations to the grails you just can't find anywhere else.\" \neBay x Playa Society Female Sneaker ShopWith her Female Athlete merchandise line, Esther Wallace's Playa Society has created an iconic and recognizable symbol in sports. For this event, she created a custom extension of the line, Female Sneakerhead, which celebrates the rising prominence of women in the sneakerhead community. This collaboration will include t-shirts, hoodies and socks, designed in partnership with and available exclusively on eBay. \n\"Being a Sneakerhead is about ...