Business
Eastside Distilling, Inc. Launches AI Based Online Mortgage Business Beeline Financial Holdings, Inc. and Commencement of Trading Under New Ticker Symbol "BLNE"
Providence, Rhode Island--(Newsfile Corp. - January 23, 2025) - Eastside Distilling, Inc. (NASDAQ: EAST) (NASDAQ: BLNE) ("Eastside" or the "Company"), today
About this update from Beeline Holdings, Inc.
[{"type":"text","content":"Providence, Rhode Island--(Newsfile Corp. - January 23, 2025) - Eastside Distilling, Inc. (NASDAQ: EAST) (NASDAQ: BLNE) (\"Eastside\" or the \"Company\"), today announced the launch of its online mortgage business Beeline Financial Holdings, Inc. (\"Beeline\"). In recognition of this new strategic direction, the Company has adopted a new trading symbol \"BLNE\" and will do business under the Beeline Holdings name.\nBeeline (www.makeabeeline.com) is a fintech mortgage lender transforming the lengthy and painful home loan process into the shortest, easiest path for millions of Americans. With Beeline, customers can get approvals more reliably than traditional pre-approvals, sometimes in as little as 15 minutes, and a rate lock in one session directly from their mobile devices. Beeline combines proprietary technology and AI with the personal touch of their \"Loan Guides\" to simplify the daunting home loan process. \"This represents a transformative step for our company and our shareholders. We strategically identified and acquired an AI-driven mortgage platform developed by industry experts and adopted a new name and symbol associated with the mortgage brand\" stated Geoffrey Gwin, Chief Executive Officer of the Company.\n\"The new name and symbol embody the vision and commitment at Beeline to redefining the mortgage industry through AI-driven innovation. This pivotal strategy underscores our dedication to creating exceptional value for shareholders, customers, and partners\" added Nick Liuzza, Chief Executive Officer of Beeline.\nKey Details for Investors:\n\nThe company's common stock will trade on NASDAQ under the new ticker symbol BLNE starting at market open on January 27, 2025.\nShareholders are not required to take any action related to the name or symbol change.\n\nAbout Eastside Distilling, Inc.\nEastside Distilling, Inc. is a producer of award-winning craft spirits, including whiskey, vodka, and rum. Founded in Portland, OR, Eastside is committed to quality, innovation, and sustainability, delivering exceptional products that reflect the spirit of the Pacific Northwest.\nAbout Beeline Financial Holdings, Inc.\nBeeline Financial Holdings, Inc. is a technology-driven mortgage lender and title provider offering a fully digital, AI-enhanced, platform that simplifies and accelerates the home financing process for homeowners a...