Business
Global Launch of RuPaul's Drag Race Match Queen Demonstrates Strong Early Retention and Organic Growth Through Full-Funnel Strategy
Global Launch of RuPaul's Drag Race Match Queen Demonstrates Strong Early Retention and Organic G...
About this update from East Side Games Group Inc
[{"type":"text","content":"\n\n\n\n Global Launch of RuPaul's Drag Race Match Queen Demonstrates Strong Early Retention and Organic Growth Through Full-Funnel Strategy\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n\n VANCOUVER, BC\n \n\n ,\n \n\n July 21, 2025\n \n\n /CNW/ -\n \n\n East Side Games Group\n \n\n (TSX: EAGR) (OTC: EAGRF) (\"\n \n ESGG\n \n \" or the \"\n \n Company\n \n \"), one of\n \n Canada's\n \n leading free-to-play mobile game publishers, is pleased to announce the successful global launch of\n \n\n\n RuPaul's Drag Race: Match Queen\n \n\n\n developed in collaboration with\n \n\n World of Wonder\n \n\n . Now live on iOS and Android\n \n\n here\n \n\n , the game is off to a strong start, showing early momentum across key metrics, including a standout 53% Day 1 retention on iOS in the U.S. over the\n \n July 4th\n \n weekend.\n \n\n\n\n\n\n\n\n\n Early indicators suggest that ESGG's investment in\n \n RuPaul's Drag Race: Match Queen\n \n is yielding promising early results. The company is pursuing a full-funnel marketing approach at a time when the user acquisition landscape is especially challenging, demanding innovative strategies to reach and engage players in an increasingly saturated market.\n \n\n\n \"RuPaul's Drag Race Match Queen\n \n exemplifies our approach to building high-impact mobile games at the intersection of globally recognized IP, timely cultural integration, and data-driven design,\" said\n \n Jason Bailey\n \n , CEO of East Side Games Group. \"The early performance signals across both retention and monetization validate our full-funnel strategy, and we're well-positioned to accelerate growth.\"\n \n\n The launch strategically aligned with culturally significant media moments, notably integrations into\n \n RuPaul's Drag Race All Stars 10\n \n on Paramount+, a coordinated Pride campaign, and creator and influencer partnerships across the LGBTQ+, fashion, and gaming communities. This unified paid and organic approach enables\n \n Match Queen\n \n to maximize reach, amplify conversion intent, and improve overall marketing effi...