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East Side Games Group Partners with Jazwares for Squishmallows Mobile Game
East Side Games Group Partners with Jazwares for Squishmallows Mobile Game Canada NewsW...
About this update from East Side Games Group Inc
[{"type":"text","content":"\n \n \n \n East Side Games Group Partners with Jazwares for Squishmallows Mobile Game\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n Players Will Vie to Become the Ultimate Squishmallows Collectors\n \n \n \n \n \n \n VANCOUVER, BC\n \n \n ,\n \n \n May 8, 2023\n \n \n /CNW/ -\n \n East Side Games Group\n \n (TSX: EAGR) (OTC: EAGRF) (\n \n ESGG\n \n ) is thrilled to announce the company is working with Jazwares to develop a mobile game based on the popular Squishmallows® brand.\n \n \n \n \n \n \n \n \n \n Since its debut in 2017, the iconic Squishmallows brand features unique collectible plush characters with diverse personalities, a unique design, and ultra soft feel. With more than 2,000 Squishmallows to date, the brand continues to captivate fans of all ages, online and in real life, in more than 55 countries. With the ongoing expansion of the Squishmallows brand into various consumer product categories, and a passionate fan base, Squishmallows will now enter the world of mobile gaming with new and iconic characters from fan favourite squads.\n \n \n \"Squishmallows is loved by the world over and we are incredibly excited to serve and expand its audience with new levels of fun and interactivity that is only possible with our mobile game. We can't wait to share more about how players and fans alike will be able to play with their favourite Squish,\" says\n \n Jason Bailey\n \n , CEO of ESGG.\n \n \n As more than 200 million Squishmallows have been sold worldwide, it's no surprise the brand has won awards globally including seven Toy of the Year awards from the Toy Association, as well as the Top-Selling Toy of the Year award and the Top-Selling Toy of the Year award by Supercategory in the Plush category in the U.S. and\n \n Canada\n \n , from NPD (now Circana).\n \n \n \"The Squishmallows phenomenon and worldwide demand have elevated the brand to new heights, including innovative cross-category partnerships,\" said\n \n Gerhard Runken\n \n , Senior Vice President of Brand & Ma...