Business
Eagle Eye selected by large Canadian retailer
Eagle Eye selected by large Canadian retailer.
About this update from Eagle Eye Solutions Group Plc
[{"type":"text","content":"\n\nRNS Reach\n22 August 2023\n \nEagle Eye Solutions Group plc\n(\"Eagle Eye\", the \"Group\", or the \"Company\")\n \nEagle Eye selected by one of Canada's largest retailers\n \nHudson's Bay Company adopts the AIR platform to support the relaunch of its loyalty programme\n \nEagle Eye, a leading SaaS technology company which enables retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, is pleased to confirm that the previously disclosed three-year loyalty contract signed in September 2022 is with Hudson's Bay, an iconic Canadian department store brand, adding to Eagle Eye's growing presence in North America.\n \nHudson's Bay operates TheBay.com, one of the largest life and style e-commerce businesses in Canada, as well as 85 Hudson's Bay stores. They first introduced a rewards program in 1986 and more recently launched Hudson's Bay Rewards in 2013. Now, using Eagle Eye's AIR platform and mobile loyalty services, Hudson's Bay plans to re-launch its digital loyalty programme later this month, engaging and rewarding customers across the full lifecycle by delivering personalised offers and an array of engaging promotions including member pricing and innovative quest campaigns, giving customers even more ways to earn, spanning both their bricks and mortar and e-commerce businesses.\n \nEagle Eye's AIR platform will enable Hudson's Bay to launch a real-time, omnichannel loyalty programme, targeting its six million loyalty members, through integrating to their existing technology stack including the POS, eCommerce platform, all digital channels including their new app, customer call centre and CDP.\n \nThis contract win reflects the continued focus by retailers globally on creating meaningful digital connections with their customers which they can use to deliver value-driving personalised content, offers and rewards.\n \nTim Mason, Chief Executive of Eagle Eye, said: \"We are delighted to be supporting such an iconic brand as Hudson's Bay in relaunching their loyalty programme. This contract strengthens our presence in North America, a growing digital promotions market, and presents an exciting opportunity for the business as we increase our market share and capitalise o...