Business
Eagle Eye launches PC Optimum with Loblaw
Eagle Eye launches PC Optimum with Loblaw.
About this update from Eagle Eye Solutions Group Plc
[{"type":"text","content":"\n \nRNS Number : 0924G Eagle Eye Solutions Group PLC 27 February 2018 \n\n \n27 February 2018\nEagle Eye Solutions Group plc\n(\"Eagle Eye\", the \"Group\", or the \"Company\")\n \nEagle Eye works with Loblaw to Unveil one of the Largest Digital Loyalty Programs in Canada\nNew PC Optimum loyalty program uses Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards for millions of Canadians \n \n· Eagle Eye has been working with Loblaw, Canada's largest food and pharmacy retailer, since 2016 to deliver the next generation of digital marketing technology \n· Loblaw is one of the world's most innovative retailers, and is working with Eagle Eye to maximise the effectiveness and reach of its newly unified loyalty program to reach millions of Canadian consumers\n· Merging two existing loyalty programs PC Plus and Shoppers Optimum, with 8 million and 11 million members respectively, a first of its kind at such scale to become one of the largest loyalty platforms in Canada\n· Three weeks in, PC Optimum has had more than 6 million customer conversions, with customers earning and redeeming points more than 32 million times \n· The Eagle Eye AIR platform sits at the heart of this newly consolidated, single PC Optimum program ecosystem and integrates with Loblaw's channels and systems, to enable a single customer view\n· Program enables omni - issuance and omni- redemption of promotions and rewards across its digital presence and almost all 2,500 locations providing Loblaw customers with extra value, choice and convenience through targeted personalized offers \n \nEagle Eye, a leading SaaS technology company that allows businesses to create a real-time connecti...