Business
Eagle Eye and TCC Global in exclusive partnership
Eagle Eye and TCC Global in exclusive partnership.
About this update from Eagle Eye Solutions Group Plc
[{"type":"text","content":"\n \nRNS Number : 3313Z Eagle Eye Solutions Group PLC 14 March 2017 \n\n \nEagle Eye and TCC Global announce an exclusive partnership for Europe for digital loyalty programmes\n14 March 2017 - LONDON - Eagle Eye, the SaaS technology company that validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, and TCC Global, a leading retail marketing company, established 25 years ago and working with around 500 retailers in 70 markets, have signed an exclusive partnership to deliver digital loyalty solutions in Europe.\nThe partnership will give retailers across Europe the ability for the first time to run loyalty campaigns and develop loyalty marketing strategies on a digital platform and develop 24-7 brand affinity with the consumer. These solutions will unlock a wealth of data that will enable TCC to drive frequency and participation for retailers, growing sales and developing a deeper emotional connection between the retailer and the shopper. Loyalty campaigns can be tailored in real-time to maximize awareness and create a truly personalised experience for shoppers.\nA core part of TCC's campaigns are the element of delivering shoppers real, meaningful and tailored rewards. As such, they partner with some of the world's biggest brands to develop exclusive reward properties including Disney, Universal, Warner Brothers, Pyrex, MasterChef and Red Bull Racing.\nIn addition, the partnership will enable retailers to generate valuable real-time issuance and redemption data from these loyalty campaigns, providing significant cost savings and the ability to build a long-term relevant relationship with loyal customers, across the channels of their choice. The Eagle Eye AIR platform brings world leading technology to the partnership, already used by retailers such as Asda, Marks & Spencer and Tesco, allowing them to build customer engagement and loyalty around the clock through channels convenient to the consumer. \nTim Mason, CEO of Eagle Eye said:\n \n \"We are now living in a world where digital and mobile have transformed our lives. Creating personalisation, relevance and convenience, digital channels are reshaping the way that shoppers make choices. However, in the retail space, this transformation stops at the shop door. Our platform enables...