Business
Acquisition of Promotional Payments Solutions
Acquisition of Promotional Payments Solutions.
About this update from Eagle Eye Solutions Group Plc
[{"type":"text","content":"\n\n \n \n \n \n \n\n30 June 2025\nEagle Eye Solutions Group PLC\n(\"Eagle Eye\", the \"Group\" or the \"Company\")\n \nAcquisition of Promotional Payments Solutions Limited\nEarnings enhancing acquisition brings new enterprise customers and expands Eagle Eye's offering to include real-time CPG couponing\n \nEagle Eye, a leading SaaS and AI technology company that creates digital connections enabling personalised, real-time marketing at scale, is pleased to announce the acquisition of Promotional Payments Solutions Limited (\"Promotional Payments Solutions\"), a Dublin-based SaaS company specialising in digital promotions and loyalty solutions for enterprise retailers and consumer packaged goods ('CPG') companies (the \"Acquisition\") for a net consideration of €5.5 million.\n \nHighlights of the Acquisition\n\n\n\n\n· \n\n\nBrings new enterprise customers into the Group, deepens engagement with mutual customers and provides access to major global CPG brands.\n\n\n\n\n· \n\n\nExpands Eagle Eye's offering into the growing market of CPG-funded couponing, enhancing Eagle Eye's upsell opportunities within its existing UK customer base and the potential to expand into to other markets, over time.\n\n\n\n\n· \n\n\nExpected to be immediately earnings per share enhancing.\n\n\n\n\n· \n\n\nPromotional Payments Solutions is profitable, with strong operating margins, having generated unaudited SaaS revenue of €3.2 million and an adjusted EBITDA margin of c.30% in the year ended 31 December 2024.\n\n\n\n\n· \n\n\nPromotional Payments Solutions' core team will join the Group, including Promotional Payments Solutions' CTO, Les Carter.\n\n\n\n\n· \n\n\nTotal consideration of €7.5 million, which includes receipt of €2 million of unrestricted cash on Promotional Payments Solutions' balance sheet, funded via the Group's existing cash reserves.\n\n\n\n\n \nPromotional Payments Solutions overview\nFounded in 2014 and headquartered in Dublin, Ireland with a team of 20 people, Promotional Payments Solutions has developed a real-time digital marketing platform for managing and processing both retailer and CPG coupons across the UK ...