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Scripps taps veteran media strategist to bolster research and consumer insights
CINCINNATI, July 31, 2025 /PRNewswire/ -- The E.W. Scripps Company (NASDAQ: SSP) is enhancing its consumer insights strategy with the appointment of media
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[{"type":"text","content":"CINCINNATI, July 31, 2025 /PRNewswire/ -- The E.W. Scripps Company (NASDAQ: SSP) is enhancing its consumer insights strategy with the appointment of media industry executive Sandy Padula to the post of vice president, head of enterprise research and consumer insights, effective immediately.\n\n \n \n \n \n \n \n\n \nIn this new role, Padula will spearhead comprehensive enterprise-wide research initiatives that leverage audience and market intelligence across Scripps' multiplatform portfolio of national networks and over 60 local television stations. She also will work with Scripps' sales teams to develop advanced advertising tools that empower brands to optimize campaign effectiveness and accurately measure their impact in real-time.\nPadula brings an accomplished record of leadership in media research, with decades of experience working with studios, networks, nonprofits and national brands to translate multiplatform measurement and custom market research into actionable business strategies. Her career includes a tenure at WarnerMedia Entertainment, where she served as senior vice president of research and consumer insight. During her time at WarnerMedia, Padula was instrumental in guiding the company through industry evolution, delivering strategic insights that shaped major content, marketing and advertising initiatives. Most recently, she led a boutique executive consulting firm focused on research-driven growth strategies.\n\"Sandy's strong expertise in data storytelling and market trends analysis is a tremendous asset to Scripps as we continue deepening our connection to our consumers and advertisers,\" said Keisha Taylor Starr, Scripps' chief marketing officer and general manager, Scripps Networks. \"Her leadership will propel our commitment to innovative, data-informed strategies that drive transformative results for brands and consumers alike.\"\nPadula frequently lectures on the power of storytelling with data at several universities, including the University of Southern California, The University of Alabama and Skidmore College. She will be based in Atlanta.\nMedia contact: Becca McCarter, The E.W. Scripps Company, (513) 410-2425, [email protected]\nAbout ScrippsThe E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broad...