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ALLY AND SCRIPPS SPORTS PARTNER WITH PWHL TO DELIVER FIRST-EVER NATIONALLY TELEVISED GAME IN U.S.
ION to telecast New York Sirens vs. Montréal Victoire game Saturday, March 28 at 1 p.m. ET live from Little Caesars Arena in DetroitAlly is presenting sponsor
About this update from E.w. Scripps Company (the)
[{"type":"text","content":"ION to telecast New York Sirens vs. Montréal Victoire game Saturday, March 28 at 1 p.m. ET live from Little Caesars Arena in DetroitAlly is presenting sponsor of both the historic broadcast and the 'Takeover Tour' game itself[Click here to access company logos and select photos, courtesy: PWHL]DETROIT and CINCINNATI, March 12, 2026 /PRNewswire/ -- Ally Financial (NYSE: ALLY) and Scripps Sports are teaming up with the Professional Women's Hockey League (PWHL) to broadcast its first-ever game on national linear television in the United States. The PWHL Takeover Tour™ game between the New York Sirens and the Montréal Victoire will air on ION, The E.W. Scripps Company's (NASDAQ: SSP) national sports and entertainment network, Saturday, March 28, at 1 p.m. ET, live from Little Caesars Arena in Detroit.\n \n \n \n \n \n \n \nThrough ION – which is available free over-the-air, via pay TV, connected TV and free, ad-supported streaming platforms – the game will be accessible to more than 126 million U.S. households, representing a landmark moment in the league's development and a significant opportunity for new fans to discover the league.The first-ever national broadcast comes at a time of unprecedented momentum for the PWHL. Now in its third season, the league is approaching two million all-time fans and seeing a 20% year-over-year increase in average attendance. That momentum is further fueled by the Olympic Winter Games Milano Cortina 2026, where 61 PWHL players competed and returned with 41 medals, including Team USA's dramatic overtime gold medal victory over Canada. As the league expands its reach through major events like the 16-game Takeover Tour and additional broadcast opportunities in 2025–26, the PWHL continues to drive unprecedented growth in women's hockey.Ally is the presenting sponsor of both the historic telecast and the Takeover Tour game itself. The company has established a track record of game-changing investments in women's sports, delivering on its unprecedented 50/50 media equity pledge and intentionally expanding its sponsorship portfolio. Highlights include:Moving the NWSL Championship game to primetime broadcast for the first time ever (2022).Launching the Ally Tipoff, a premier early-season women's college basketball event (2023).Elevating the purse for the U.S. Women's Open to the highest ever for women's go...