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Duolingo Language Report Reveals Changes in Top 10 Languages Studied Around the World
End of year report highlights growing interest in Korean and Portuguese alongside personalized year-in-review experience PITTSBURGH, Dec. 04, 2023 (GLOBE
About this update from Duolingo, Inc.
[{"type":"text","content":"End of year report highlights growing interest in Korean and Portuguese alongside personalized year-in-review experience\nPITTSBURGH, Dec. 04, 2023 (GLOBE NEWSWIRE) -- Duolingo (NASDAQ: DUOL), the world’s #1 online learning platform, kicked off its end-of-year celebration of learning with the launch of its global Language Report, which examines the latest language learning trends based on data from millions of learners. In 2023, more than 23 billion lessons were completed and nearly one and a half billion hours were spent learning on Duolingo. More than 32 million people worldwide studied more than one language this year. This year’s data shows how learner motivation and interest have impacted the top ten most popular languages. Key findings reveal: Korean continues to grow in global popularity. The Korean course jumped to #6 in global rankings. Around the world, young people are driving a growing interest in all Asian languages, especially Korean.Portuguese enters the top 10, bumping Russian from the list. Connecting with people (23%) and preparing for travel (18%) are the top reasons learners around the world choose to study Portuguese, and 72% of new Portuguese learners are under 30.English still tops the charts: English remains the most popular language to study around the world. It was the #1 language to study in 122 countries, which is three more than last year. 49% of global learners say they are motivated to study English for education or work purposes. “Language is a bridge between cultures. We see cultural trends reflected in the data of our 83 million monthly learners around the world,” said Dr. Cindy Blanco, senior learning scientist and managing editor of learning content. “For example, we’ve seen interest in Korean entertainment, like K-Pop and K-dramas, increase recently and that’s reflected in Duolingo’s data. We can clearly see the growing demand for Korean language study, especially from younger learners.” In addition to Duolingo’s Language Report, the brand unveiled its “Phrase of the Year” which is “The bird is a bot”. Duolingo selected this phrase to reflect the explosive growth and adoption of artificial intelligence technology as part of its annual social-first end-of-year marketing campaign. Duolingo also released its Year in Review experience today, an engaging visualization of an individual’s year-long ...