Business
Acquisition of Dorma brand
Acquisition of Dorma brand.
About this update from Dunelm Group Plc
[{"type":"text","content":"\n RNS Number : 1229A Dunelm Group plc 29 July 2008 \n \n29 July 2008\n\nDunelm Group plc (\"Dunelm\" or the \"Company\")\n\nAcquisition of the Dorma brand and associated rights\n\nDunelm Group plc (\"Dunelm\" or the \"Company\"), the leading out-of-town specialist homewares retailer, announces that it has today entered into an agreement to acquire the Dorma brand and associated rights from Dawson International plc (\"Dawson\") for a cash consideration of £5 million. \n\nDorma is one of the world's leading brands in high quality bedlinen and associated soft furnishing products and Dunelm currently sells a number of exclusive Dorma ranges both through its superstores and its website (www.dunelm-mill.co.uk). This acquisition will further strengthen Dunelm's specialist proposition in homewares retailing.\n\nUnder the terms of the agreement, Dunelm will acquire ownership of the Dorma brand and trademarks on a worldwide basis, an extensive design library, and the Dorma domain name (www.dorma.co.uk). Dunelm will also receive modest royalty fees from various overseas licensing agreements over the medium term. Dawson will retain the right to operate a limited number of concessions in UK department stores under the Dorma brand for an interim period only and until no later than January 2011, giving Dunelm exclusive use of the brand thereafter.\n\nWill Adderley, Chief Executive of Dunelm, commented:\n\n\"We are delighted to have acquired the Dorma brand, one of the world's leading bed linen brands.\n\n\"The acquisition will enable us to control and develop what is an important brand to Dunelm and will further strengthen our position as a specialist in homewares retailing. It also provides a number of interesting growth opportunities for the medium term.\" \n\n- Ends -\n\nFor further information, please contact:\n\n\n\n\n\nDunelm Group plc\n\n\n0116 2644 356\n\n\n\n\nWill Adderley, Chief Executive\n\n\n\n\n\n\n\nDavid Stead, Finance Director\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nHogarth Partnership \n\n\n020 7357 9477\n\n\n\n\nJohn Olsen\n\n\n\n\n\n\n\nFiona Noblet\n\n\n\n\n\n\n\n\nNotes to Editors \n\nDunelm is amongst the top 10 retailers operating in the £12bn UK homewares market. The Group has 89 stores, branded Dunelm Mill, of which 76 are out-of-town superstores. Dunelm employs over 5,500 ...