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The Larry Fitzgerald Foundation and DraftKings Renew Collaboration for Breast Cancer Awareness Month in Latest DraftKings S.E.R.V.E.S. Initiative
Third-Annual Pink ‘Em Program to Feature Free-to-Play Charity Pools During NFL Sundays in October BOSTON, Oct. 07, 2021 (GLOBE NEWSWIRE) -- The start of
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[{"type":"text","content":"Third-Annual Pink ‘Em Program to Feature Free-to-Play Charity Pools During NFL Sundays in October\nBOSTON, Oct. 07, 2021 (GLOBE NEWSWIRE) -- The start of Breast Cancer Awareness Month this October also marks the return of DraftKings Inc.’s (Nasdaq: DKNG) charitable initiative, Pink ‘Em, which raises money for breast cancer research in collaboration with The Larry Fitzgerald Foundation. Beginning this weekend on NFL Week 5 and running each Sunday through the end of the month to NFL Week 8, customers can enter the free Pink ‘Em pools where DraftKings will donate $1 for every entry. Since launching the Pink ‘Em charity program in 2019, DraftKings customers have helped raise over $230,000 in the fight against breast cancer. “We are entering year three of our Pink ‘Em program alongside The Larry Fitzgerald Foundation as part of our overarching DraftKings S.E.R.V.E.S. corporate social responsibility initiative, and remain as committed as ever to raising awareness and combating this devastating disease,” said Matt Kalish, co-founder and president of DraftKings North America. “Our products are designed to entertain and engage fans, but we can also leverage these qualities along with our substantial customer base to power meaningful causes like funding breast cancer research and numerous other important efforts within S.E.R.V.E.S.” Fans interested to participate must select and submit their picks before each of the pools reach their respective 25,000 maximum entries, and ahead of the first game kickoffs each NFL Sunday, at which time the pools will lock. By the end of October, DraftKings has pledged to raise $100,000 total for The Larry Fitzgerald Foundation led by the weekly customer engagement with Pink ‘Em pools. In 2021, DraftKings S.E.R.V.E.S. has donated a total of $4 million in its mission to create inclusive and responsible pathways for people to build, create, imagine, and innovate. According to U.S. breast cancer statistics for 2021 compiled by Breastcancer.org: About 1 in 8 U.S. women (about 13%) will develop invasive breast cancer over the course of her lifetime.This year, an estimated 281,550 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 49,290 new cases of non-invasive (in situ) breast cancer.About 2,650 new cases of invasive breast cancer are expected to be diagnosed in m...